Fitnessstudio mit 1 Million: Wie denkt man wie ein Investor?

0:00Unternehmer/Gast I own a fitness studio. Uh we just surpassed a million in revenue. Congrats. And thank you. Um and Personal training or semi's or group? >> Large group, okay. So, I'm being honest, I would like to be at 50 million. Okay. So, honestly, what I think stopping me is looking at my business just like an investor. >> Yeah. >> [laughter] >> Exactly. So, and I I honestly don't This is like something that I don't know if it's a belief, right?

0:27>> Yeah. Looking at my business as an investor, right? My LTV to CAC is, I mean, two to one. I mean, we can get it to three to one. Mhm. >> Looking at the market and realizing that the fitness studio space is becoming a red market. >> tough. I don't know if I personally think it's a smart investment of my time to try to continue to grow my gym. Mhm.

0:51We're profitable. I have a great team. Mhm. And I'm like, maybe I'll just sell it in one to two years. Mhm. And then I'm like, So, like I just read the book uh how to how to how to make a couple billion by Brad Jacobs. And he talks about getting, you know, ahead of the trend, which I think you've done a great job of. So, when I like read that, think like an investor, and then I look at my business, I'm just like, You're saying it? Yeah. Uh-huh. I'm kind of at this point where I'm like, and people are like, This is great. Why don't you scale? I'm like, you don't [ __ ] understand that. So, I get it.

1:28Alex >> [laughter] >> So, I guess like Like, this sucks. Like, everything's great, but it's like, deep inside, no. Yeah. I mean, what do you think I should do? Like, if you were me, like, what If you want to make 50 million dollars, the likelihood that you get it there from a large group studio is very low. So, if that's the goal, then you probably want to have a different vehicle. And so, you can I I would say that if I was in your in your position, you have one of two paths. There's like a really close adjacent path, which would be like, I do believe that the best fitness model right now is a small uh small group. Mhm?

1:59Alex >> Yeah. I I think it's the best model that's on the market right now. Um and so you could change your existing model to that and that one gets exceptional returns on capital and is a very operationally easy model to run. Yeah. Um and so that would be like the reason I'm I I kind of like that for you is because it already borrows from a huge amount of your existing skill set and knowledge base. And that is a good vehicle. So that's option one. Option two is you just you know, try something brand new which I have very little like insight into the into like the what of the of of unlimited opportunities could you pursue? All of them um or one of them but uh transforming what you have into I mean I fundamentally I think that's why you were here or at least I would be if I were you um is like how do I make this how do I turn the thing that I have into the thing that I want? And I think that you can do it with a lot fewer steps than you expect. You'll probably have you know, six months where there's a little bit of turbulence of like people being upset cuz you changed the rules of the game on them but unless the facility that you have right now like precludes you in some way from you know, delivering that other model Yeah. I would say that that's probably a very the lowest risk highest likelihood path.

3:08Yeah. Okay. No, that's yeah cuz my head just goes everywhere. I'm like Yeah. another Let me let me give you something. Um this is the first year of my entire life where I haven't had FOMO. I haven't had it and it's really weird and I noticed I noticed that I didn't have it only at the end of the year and I was like, oh wow. That's weird. And I think it's because I finally realized how [ __ ] hard it is to do anything. And when I see some when I see someone who's like crushing it like a friend of mine made 50 million in crypto this year and it's not his main business. It's a side hustle. And I was just like okay, noted. Um and so and so then I thought to myself I was just like good for him.

3:47>> [laughter] >> I was like I'm not not to get into it. Like that's not my game. You know what I mean? Um but he's like, "Dude, the school deals [ __ ] monster." And I was like, "I know, it's awesome, but that's the game I know. You know what I mean?" And so, um it's not even the comparison the thief of joy thing. Um I think it's just that learning to play a game really well takes a really long time and accepting that like one of the saddest things about life for me has been that like I'm only going to have like maybe three or four more entrepreneurial seasons in me.

4:15And that's really sad cuz it means I only have three or four more big swings. And it's like, "Shoot, I have all of these things that I want to do in my life, but I only get to pick three or four more. Maybe. Maybe, right?" Um and so, I think that just getting comfortable with the idea that like there will always be people who make more. And even if you are Paul Getty and become the richest man in the world, everyone will forget anyways. And so, like just context, right? Um that there's nothing wrong with taking having 6 months where you, you know, re-reconfigure what you're doing to then say this is what I'm going to do for next 5 or 10 and then you set for life.

4:47And then you can do whatever you want. Sure. Cool. Thanks. You're welcome. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-risk and train the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.