Wie eine Agentur wirklich skaliert

0:00Unternehmer/Gast Oh, this might be a little abstract, but um the business we do, we have a SAS agency hybrid doing about 150K for the first year so far. >> Okay. What is a agency hybrid? What that means? >> SAS agency. >> So you you run an agency >> but also Yeah. So we um >> we kind of have like DIY structured done with you structure and it's done for you. Um

0:26>> you have three different service levels at 150,000 a year. Yeah. Um, so we don't really have much of the low ticket taken up yet, honestly. Um, but we're building the structure out because >> you you say all the time, more, better, new. And so essentially doing the same work but turning the camera on. So, and then putting it inside of a community.

0:52>> So, that's why I thought it kind of made sense. But the question, >> we were under a non-compete for a while and that's lifted and so we're starting to do our own marketing for ourselves kind of walk the walk >> and >> so we've been survive surviving on local and word of mouth. Um, but I also know that with AI, human interaction is going to be at like king. So I'm thinking about public speaking and stuff like that. And there's a certain story I'm wondering if I should leave out or include because it's pretty inspirational. Um, so I got into entrepreneurship because

1:27>> Do it in 60. >> I will. Um, so I had a record that kept me from a lot of stuff. It wasn't nothing heinous, you know. Um, it was just it was a B&E. So the person >> who owned the house actually got introduced to me for my services. I'm actually providing valuable service for the community. And so, >> uh, overcame a lot and actually getting expuned and they helped write the letter. And I don't know if I should include that story because that actually forced me into survival mode. And,

2:02>> you know, you mentioned the CMO skill stack on his video one one time >> and that really hit home for me. I'm like, he's talking about me. Holy [ __ ] So, I just feel more urged to talk about it more than ever now. It's crazy that it's actually going to be in the past. And so I could see the benefit, but I I just want to hear what your brain would think about this.

2:30Alex >> So there's a two to me, these are two separate things. I mean, you're a human being and so that's always going to be tied to you. Um, I want to figure out do you want to like is the question that you have around like what do I need to grow in my business or is it like I would like to start speaking on stages because I want to share this message and then hope that that somehow turns into business for me. >> Well, I think the fact that she's a client is is pretty huge and it makes it kind of makes sense to bring it up, but also um I think it could be you say niche down, it could be a smaller niche I could see it being. Um, so I really don't know. But, um,

3:03Alex >> you run an agency for SAS business owners, correct? >> No. So, I offer SAS and I also do agency services like digital marketing. >> I would pick one or the other right off the bat. >> You need to pick one. >> Well, it's kind of running off that that software. So, >> you're running an agency. I mean, are you just white labeling something?

3:28>> Yeah. Yeah. Absolutely. Whatever you're white. Okay. So, you have an agency. Let's just like again it's like we just got to stick to what's what's what. Like the work you do is agency work, correct? >> Right. >> Okay. >> Yeah. >> Who do you who do you do agency work for? >> Uh SMBs right now. >> Okay. Are you doing lead gen?

3:50Alex So, um, we we don't we kind of honestly like we do Facebook ads, we create a website, SEO, like >> you run ads and get leads for for for business owners, right? >> Right. >> Okay. So, you need to get more business owners to buy your thing, right? >> Uh, well, yeah. I mean, honestly, it's a good trajectory because I binge everything that you put out. Um, so um I I definitely think the more sales are coming, that's a given. We got a really good outlook considering it's just the first year. Um, so I'm sure I'll have to like trim the fat and all that stuff. Um, and and hone like you said, we're doing too much. So,

4:40Alex >> all right, dude. Let me help. Can I help you? >> Sure. >> I think that you need to massively simplify like >> the story p You're good, dude. You're fine. This the story piece is just not it's like it's it's super inspirational. It's great. I want to focus on the business right now, which is that you have an SMB digital agency. This is a very normal business.

5:08Alex >> You need to run ads or do outreach. pick which one you want. Uh for local business owners, >> you are going to quickly run into the problem that you might have heard from other people on this, which is that small business owners are inherently volatile and they will turn out unless you have a very lowc cost service. What's your cost per month? >> Um so we provide the tools for 100 bucks a month and we have clients to spend up to like 5,000 a month.

5:34>> Okay. And that's probably 1500. That's you running their ads is the a more expensive thing, right? >> Um and SEO. Yeah. >> Okay. But sure. So you're white labeling go high level probably and you're running ads and doing SEO for some of those businesses that choose to use the website stuff plus get services, right?

6:00Alex >> Yeah. >> Okay. >> Yep. >> Great. In the future, just lead with that. I white label go high level. I run uh ads for small business owners. I can't grow as much as I would like to. And the constraint that I'm dealing with is that I need more demand. And so right now, can you double the amount of customers that you can handle right now?

6:23Alex >> Um probably uh uh yeah, I think as long as we focus on systems and processes along the way. >> Okay. How many customers do you have right now that are in services? >> Um about I want to say like probably 10 15 or so. >> Okay. So you I would say either pick whether you want to say like I'm just going to do this uh this white label thing and you can scale that to the moon because you're not there's not really any services with it and the stick's probably pretty good. So, I would say like, can we just set up these things?

6:59Alex Maybe do SEO plus go high level because then that way um and for my people, snip that part out because I don't feel like I'm endorsing some [ __ ] But basically, you want to what have your white label software, you have your SEO. That's the lowest amount of work that you can do in terms of gross profit. You probably sell that at $300 to $500 a month. You probably a relatively low churn based on the SMBs that you're bringing in. And you need to run ads and do outreach to get more of those people. And if you're currently doing a certain amount of ads and outreach, you will need to do more of that. I would stop doing the agency services even though it's quite it's higher ticket because those people will turn out and it'll be a pain in your butt. So, I'd rather you stick with the stuff that's low churn, really high revenue retention, high gross margin, and sell that as the primary thing and do more on the front end and have the scalable back end

7:46>> and worry about the other BS them close to retiring. >> Cool. >> Yeah. >> All right. >> Yes, sir. rock and roll. Appreciate you. I'm I'm glad you you you've you've gone a full 180. Uh congrats on the story. I appreciate it, man.