Von 90.000 auf 900.000 Dollar: Agentur skalieren

0:00Unternehmer/Gast I don't even know where to start. It's just one question I'll try to answer that one. When you were in the process of pivoting with the model for gym launch and you were trying to just like get money together to even make it to the next thing. That's exactly where I'm at. Sweet. Fun. Like I have reread and watched and researched like everything you've ever done regarding that cuz it's just I I feel a boss to boss.

0:31Alex >> [laughter] >> Because I mean What do you need to do right now? I need to have people so that it is not solely me. What is our do by the way? What do you sell? Uh it's a paid advertising agency for cannabis. For cannabis? Okay, got it. Okay. Tough. Yeah, but that on the flip side of it being tough that's why there's there's so much leverage with that.

1:00Uh I bet. There's a ton of >> the issue? What's the problem? Uh meant. Well yeah, sure. It's always you, but like what's the what's the business problem? Like is it not make cuz you're like I need to make all this money like are you not profitable? Are you like >> profitable. However, it's just not well on long enough for the profit to just exist in a lump sum enough to be able to like pay for people cuz I've been I actually don't know what that means.

1:26Well, I've been actively doing this for like 4 months. So it's like I've brought money in Okay. but I've never had payroll, never done any of that, never hired anybody. It's all those soft skills and just have it and working through the anxiety of getting through that first hire. What's what's revenue right now?

1:48Revenue is 600k. Okay. Okay, got it. Um However Okay. That is the literal metric, but I collect ad spend for them. So actual profit would be like 90 90 hundred k a year. Okay. Yeah, so okay. So this will So you got to sit in this room and have some different different conversations. I'm going to be super direct with you. You don't need to worry about anything you just said.

2:18Like you have 90k a year that you have to work with. You have no room to hire people. You either need to fix your model uh because if I'm guessing you're working all the hours of the day to make the 90k. Yeah. Right, which means the model's broken. So you can't hire more people because you basically you the most valuable employee in the business like the founder is always going to be the most valuable person in the business, especially day one when there's no one else.

2:42Alex So you need to get to a point where you're like you should be able to make way more than what you need so that you have room to hire other people who can help you. And so right now you don't have a people problem. You have a model problem, which means the way that you're charging or billing the cannabis people you're either offering too much or it's really you're just like you're offering too much for too little. Fundamentally that's what it is cuz either you need to be working way less to be making the money you are and be like shoot, I could take 10 times the customers I just need more customers or you should be charging way way more for where you're at and be like okay, well I'm making 10 times more than I am right now and now I can go afford people. That's it. So either you need to do need to work on how you deliver it to make it 10 times more efficient or make it so that how much you make you make 10 times more per customer.

3:31Cool what you're doing. It's by about a factor of 10. Like I think if you came here and you're like we're doing about 900,000 a year and it's just me, I'd be like okay, cool. Let's start hiring some people. That makes sense. Um Hm? I I get it. It's just I I I didn't know that the question was >> fine, dude. No, no, no. I'm No, dude, you're good. You're good. I'm trying to help you where you're at. Thank you. Did Did you get what I'm saying though? Forget about that. Do you get what I'm saying? Yes. So you should either 10x the price that you're charging for what you're currently doing or make how you deliver what you're doing 10 times more efficient.

4:02Alex Understood. That's it. Otherwise the model's not going to work. So trying to scale what you're currently doing is a bad idea. You need to fix what you're currently doing so that you can scale it. Okay. Cool. So if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click book a call and if you're a fit, we'd love to potentially see you out here in Vegas.