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Kapital beschaffen ohne eigenes Netzwerk

Ein Ansatz, um Investoren oder Kapitalgeber zu finden, auch wenn man nicht auf ein bestehendes persönliches Netzwerk zurückgreifen kann.

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3:16
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Originaltitel
How to Raise Capital Without Using Your Personal Network
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Was du mitnimmst

  • Um Investoren ohne eigenes Netzwerk zu finden, gibt es vor allem vier Wege: Partner mit bestehendem Publikum, bezahlte Werbung, eigener Content oder Kaltakquise.
  • Auf Konferenzen zu gehen bedeutet im Grunde, sich Zugang zum Publikum von jemand anderem zu erkaufen.
  • Bei null anzufangen lohnt sich der persönliche Kontakt auf Events am meisten, weil Vertrauen dort viel schneller entsteht.
  • Kapital einsammeln folgt im Kern dem gleichen Prozess wie ein großer Firmenverkauf, auch wenn es sich anders anfühlt.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

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0:00We sell micro development housing to investors. >> Micro development, okay. >> Yeah, so infill housing. Um we do 46 million in revenue. We like to get to 500 million. >> Cool. >> Um if possible. Um and our bottom neck is scaling capital and our team structure. So, they rely heavily on myself and my business partner. >> So, to do the fundraising? >> Uh no, to do everything. >> Okay. >> [laughter] >> Yes. Fundraising is what we'd like to focus on.

0:25>> Heard. Okay. And so >> So, the question is how do we get Sharone to join us as a GP in our fund? >> Yeah. Sharone's Sharone's sneaking. Yeah. >> But the question would be is how do we uh attract high net worth individuals without using our personal network? >> Just talk to me. >> [laughter] >> Um I mean, you you have a you have a number of paths, right? One is somebody goes go to somebody who already has the has all these people, right? Option one, that's the affiliate model. You could run paid ads and say, "Hey, this is my experience, this is my background. If you're an accredited investor, check this out." Um or you could be making content, which I don't know if you are doing that on a regular basis. You could be making content. Um or you could do the outbound method. But like those are fun of like those are the options, right?

1:07>> Yeah. Okay. >> There's only there's only so many ways to get to like have people find out about your stuff. Um I mean, that's it. Like going to trade shows, I still put kind of put into like you pay somebody else to gain access to their audience. Same same same idea. Um but those are the those are the different paths. Um we have a really good kind of like playbook for for uh Because what you what you're looking for is kind of like high It works the same as an enterprise sale, even though it's a it feels different or like it it quacks different, it it's actually still the same process. Um and I think that if I had to like if I had no money, no everything, and I had to start now, and I was switching places with you, I would probably hit um the conference event stuff.

1:51>> Yeah. >> Because that's where it's just super high leverage. You typically want to be face-to-face with investors. They I mean, not you don't want to, but you can. Um and it's just like the speed to trust is so much faster. Yeah, we have a whole playbook around that, but you should um More than I can share right now in terms of time for everybody else, but I think if I had to pick one of those paths, that's probably the one I would start with. Unless you had some like background in like media buying or some other Yeah. >> No. All right, perfect. Thank you.

2:16>> That's what I would do. Yeah. >> If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all of the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.