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0:00One of the interesting things on Facebook, the way that it all came together from investor standpoint is Peter Thiel and Reid Hoffman who started LinkedIn and Mark Pincus from Zynga. And they had almost like this mastermind. They would sit around talk about social networks. I think Reid Hoffman started outside of LinkedIn also started another one that before wasn't successful. And they were in this small room of people that ended up being so huge in the space.

0:25When you think about building out your peer set in your mastermind group, and that's kind of a hokey word, mastermind, but how do you look about, you know, your your peer group and how do you build that out and tell me about your strategy there? >> [sighs] >> I would say it hasn't been super deliberate. I would say that a lot of it has kind of happened organically, pun intended with organic organic growth. Um but I'd say we sit at this really interesting intersection between business and content, which is cool, right? Which is like, okay, there's this creator world over here. And then there's this investing money business world over here. And so finding people that are on either side of that, cuz like in this room it's like I don't talk about clicks and YouTube and retention curves and whatnot. And then I go into this room and I'm not talking about, you know, return profiles.

1:16But I think understanding both worlds gives huge alpha on both sides. Cuz everybody on over here in the creator world it's like, man, I just don't know how to monetize. And everybody over here is like, man, I just wish I could have way more deal flow. And so it's like marrying those two creates a huge, you know, creates huge benefits on both sides. But in terms of I'd say my my you know, I'd say it's less about masterminding and more like if there's IOUs that I can collect for the future, I'll do it if I think that um I might I might need or want to cash it in later. And so it's like if I can help somebody out, I tend to have that slant of like I'll help if I can because you never know when you'll need some. And so I just try to like dig the well before I'm thirsty. And I would say that that's probably been the the strategy that I've used for the vast majority of my my career.

2:07Just like give first as much as I can because those IOUs have been incredibly valuable for me at in times of need. Um but like what am I basically who am I actively like recruiting in my my head right now? It's not a lot. I would say that I'm I'm trying to get more into the tech side of things because like these two sides I feel like I understand okay. And that's, you know, with all the AI stuff that's going on right now, I see that as um uh some deficiency. Like I'm not deep in, you know what I mean? Like I have the same Yeah, yeah, exactly. I have huge ignorance debt. And so I'm I'm just trying to pay off I think people even deep in the industry have ignorance debt and they most of the people don't know what's going on and they're all running around and then if you're not in the industry, you're For sure. Yeah, for sure.

2:51You're like, I mean, no, I I I use ChatGPT. Of course, right? It's like um Yeah, I I try not to think about that too much cuz it makes me depressed. >> [laughter] >> Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll fly you out to Vegas and we'll do this in person live.