Warum Alex hohe Ansprüche an sich selbst stellt

0:00Control freak is a word people with low standards use to describe people with high standards. You're not a control freak. You just want it done right the first time. You're not anxious. You care. Do not expect mediocre people to support worldclass goals. I think most people feel really lonely when you want something that doesn't currently exist. And so some people call that dreams, some people call that goals. whatever it is, you're trying to pull something from your mind into reality and you want it done a certain way and if it's not done that way, it's not what you imagined. And so people on the outside will throw stones and call you names that they think will change your behavior and get you to stop. And the more I have been the person trying to pull things into reality, the more I've tried to weather and build kind of defenses against those things so that when those stones get hurled at you by being called a control freak or by saying you micromanage things or that you have incredibly high standards, the answer is yes, because I want it done right the first time. Because either way, we're going if you have enough will, it's going to get done the way that I want it to get done regardless.

1:13And it'll be less painful if we just do it right the first time because we will still have to do it. And you may have to do it three or four more times, but eventually you'll just succumb to the fact that we're going to do it this way. And I think all of the great things that have happened for humanity have been from one man or woman who had an idea and just wouldn't let people shake it from them. The standard of right isn't actually that insane when you think about it.

1:37It's just right. It's just done without error. And I guess that the margin that some people consider to be right and other people consider to be right just changes. I'm trying to think of a really good example for this, but like the level of detail. I mean, it's it's the difference between it's the difference between a book that gets 10 or 100 five star reviews and a book that gets 100,000 five star reviews. And everyone wants a silver bullet, but most of the things that make great products is a hundred golden BB's. And so that's one of the things we have is there's no silver bullets, only hundreds of golden BB's. There's just hundreds of tiny little improvements. It's like, how can we look at the can? How can we improve the way it ships? What about the weight?

2:23What about the color scheme? How does it sit on the shelves? How are people going to look at it in this market versus this market? Or like, how does this name appear on hats and on shirts and on and on sites? and what's the RGB, you know, whatever the color scope is here versus there. And it's just a thousand details that someone who does not care will not put the work to look into because they're trying to check a box rather than to make something that people will love or um I heard this from shoot I can't remember where it was from um but basically that the best art is art where the artist makes it for themselves and where you see commercial work is where a bunch of people are trying to make something for an audience. And so it's they're trying to like rinse and recycle stuff that actually solves no one's problems because no one is actually the audience.

3:14Whereas when you make it for yourself, there's thousands of people just like you who will who will have the same depth of understanding of it. But it feels selfish in the moment to make something for yourself. But when you make it for yourself, you actually make it for everyone. >> But you can be reliably informed that there's some non insignificant minority of people who also think like you. Yes. Who also have the same problems as you, who also have the same fears as you. So I'm going through two projects at the moment. One being a book and the other being that is nent and it's new. And that means that there's lots more of these small things that are actually quite big things.

3:47>> But I was telling you before we started about the fact there's a hyphen and there's a hyphen missing between one piece of copy and another piece of copy, but it's printed on a million cans. [laughter] >> For [ __ ] sake. But being concerned about being seen as someone who has too high standards is something that for quite a while I felt ashamed about. >> Yeah.

4:09>> Because you feel like a bother. You feel like you're being unnecessarily it's not even detail oriented. It's picky. >> Cumbersome. Yeah. >> Yes. Yes. Laborious. Um, and I realized probably last year, took me until last year to realize that not succumbing to stopping doing that is probably one of the only reasons why I've had any success.

4:34I mean, I think if so, for anyone who's listening, if you have that, I I would consider it a gift. Um, it makes sense for the majority of people to be opposed to that because you do make more work for everyone else, but the product of that work is so much better. And so if you want the work that you have to last and to be meaningful and make an impact, it comes from a 100 golden BB's of 100 particularities of a 100 peculiarities that you are picky about because the [clears throat] whole thing needs to work. And what happens is if you have a big project, lots of people have to get involved, but there still needs to be one vision. And otherwise, it looks like a Frankenstein where everyone just checks a box of something they did in the past, they just copy and paste it over and then it doesn't resonate with anyone because again, they just did it for everyone rather than for the artist. And so using that as a frame has given me permission to be me in an unreasonable world. Mhm.

5:30>> And so like I told I told this last time I was on, but when I did the book launch, I had I I practiced that presentation three times a day, every day for 30 days. So I did a hundred runthroughs, fulllength runthroughs. First where I did it out loud and recorded it. Second time where I would watch the recording um and then edit in real time and then do it again. And I did that every single day. Okay. And so then when I came live and had half a million people or whatever, it came out I think flawlessly, but people were like, "Man, you're such a natural at this." It's like, "Well, I did it a hundred times."

6:07And so sometimes people even hear 100 and it's just a big number. But when you do a 100red repetitions of something, the first five times you're like, "Wow, I'm so much better." But then like the difference between five and the next 95 times is what goes from being great to being a masterpiece. And like it's that next 95 that I think is what makes people world class and that's where everyone falls off and that's why most people aren't. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.