My thoughts on the TikTok ban

0:00The Supreme Court just upheld the decision to ban TikTok. And what that means is that the creators on TikTok who were only on TikTok are very worried. And so whether or not the ban ends up going through is kind of not the point. The point is that if you have single channel dependence in terms of how you get customers, you're one ban or one shadow ban or one ad account shut down away from not having a business. And so if you make content, one of the easiest things you can do is just take the same format and put it in the other places.

0:30Now it might not perform as well, but that tiny bit of lift all of a sudden distributes you between three, four, five other platforms and you can give yourself basically a safety net from these types of things happening. And I've been in business long enough to know that like I've had single channel shut down on multiple businesses over my career and [music] it only has to happen once for you to never make that mistake again. And so if you're watching this and you haven't made that shift, do it now. And even if you're not on TikTok and your single channel dependency is Instagram or it's just YouTube or just whatever, like consider making content or repurposing content even at the very least to make sure that you're in more than one place.