How to Build a Price Ladder for Any Business

0:00What is the term for like the economic ladder that you help build help companies build? I feel like the first time I was exposed to this with Jocko Willink, you you get to the end of the show and it's like, if you want to spend a dollar with me, I got something for you. If you want to spend a hundred dollars with me, I got something for you. If you get want to spend a thousand dollars, you can come to my conference. Ten thousand dollars, I'll hang out with you for a weekend. Hundred thousand dollars. And that ladder of price discrimination is a hard for a lot of businesses where it's not token based pricing where it's just as, you know, uh consumption based usage of the product, but actually getting to the place where, look, if you have a billionaire in your audience who loves what you're doing, how do you actually get an offer to them that's the right size?

0:39>> Um I'm a So, customers are super fractal, right? And so, you can absolutely make the same amount from 1% of your customers as you can from the other 99 and have half your revenue from one. Um and typically like at each level you have another double. So, it's like if you're at, let's say, a hundred dollar a month price point, there's going to be another double of revenue at a five hundred dollars a month price point, another double of revenue at twenty-five hundred dollars a month, uh another double at, you know, whatever, five or ten times that is going to be. And so, um I think making offers available to people, that is where business owners like struggle.

1:10They feel weird about it and they sell out of their own wallet. When it's just like, just make them available. And state the facts and tell the truth. So, it's like if we had one big plaque in our our marketing team, it's state the facts and tell the truth, but it's the whole truth, which is, "Hey, we're going to do this thing. It's absurdly expensive and it's only for somebody who if you're reading this and you're like, 'Oh, that's not absurdly expensive for me.' It's for you. And if you read that and you're like, 'Oh my god, I'm offended by that.' Good news, we have less offensive prices that are lower.

1:37And for that, we do all these other things that are you're going to get way more people who are going to be doing it with you. But if you're a special stuff like we have special stuff like prices. I just don't think And to be fair, you're not going to make everyone happy. Like there's always going to be trolls. There's always going to be people who like I think you have to make the decision of like, do I care more about the people I help or the people who are angry at me for trying to help? If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, appreciate you and enjoy.