Der YouTube-Player wird erst nach dem Klick geladen. Alternativ: Original direkt bei YouTube öffnen.
Was du mitnimmst
- Berühmt werden wie Jennifer Lawrence kostete rund 50 Millionen Dollar Werbebudget.
- 50 Millionen Dollar Werbung entsprechen etwa 5 Milliarden Kontakten mit deiner Marke.
- Du kannst dir Bekanntheit erarbeiten oder erkaufen, der Aufwand bleibt ähnlich hoch.
- Skaliere das Ziel Berühmtheit auf deinen lokalen Markt statt global zu denken.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I reverse engineered about how much it costs to become kind of A-list famous, right? So, I would say like like uh shoot, I'm forgetting the girl's name from Hunger Games. What's her name? >> Jennifer Lawrence. >> Jennifer Lawrence. There you go. So, clearly not that famous. So, Jennifer Lawrence, right? And Jennifer Lawrence, and I'll tell you why I made a case study for myself about Jennifer Lawrence. And you're like, how is this going to relate to my business? I promise this will all this will all hopefully elegantly tie together.
0:25Jennifer Lawrence uh was unique for me in that she wasn't very well known before the Hunger Games. And the Hunger Games was largely about her. And so then I looked into how much it cost to advertise The Hunger Games as a movie, right? It was about 50 million bucks. And I took that as almost a placeholder of she went from almost obscure to famous off of $50 million of advertising budget. And so $50 million of advertising budget is roughly five billion impressions. And so if you're like,"Well, how much does it really cost to make me or make my business famous?"
0:59It's about $50 million or five billion impressions. So you can either grind or pay, but you get there either way, but that's the amount of money or effort it takes for that to occur. And so once I realized that, I was like, whoa. So if you spend $500,000 a year, it's like, okay, it'll take a hundred years uh for for me to get this level of a claim. But the issue there of course is that it would be concentrated. Let's say it's a it's a local marketplace or it's repeated to the same customers, right?
1:27But you can still cut that down and narrow it from like I want to be famous globally. I want to be famous nationally to I just want to be famous within my pond. And you can scale that math down to your market. So I just use that as my hypothetical extreme and then reverse it. And for me probably the United States is the I would say the the primary or English speakaking world is probably the the primary market for me. that that that was the math that I actually did before I got into …