Menschen überschätzen das Risiko

0:00the biggest gains come from the unknown. So that unknown upside and so functionally like you can only go to zero, right? And if we really play it out, the likelihood of you going to zero as a regular person is almost zero, right? But Baso said this best, which is uh humans underestimate the upside and overestimate the downside is one of the fundamental psychological biases that humans suffer from. And it's because there's no real benefit for humans besides avoiding death. And so it makes sense that we'd have cognitive biases that disproportionately represent downside because if you didn't do that, your genes would not have proliferated and come down generations, right? The guy who thought, hey, maybe there's some upside if I eat the the berries, it's like, well, then they die, right? And then that's that's the end of that guy, right? And the end of his line. And so all the optimists are dead, right? All those genes ended. And so all that's left is the pessimists that continued to believe that the worst was happening and the world and the sky was falling. But it's like the world has changed. Our genetics haven't. And so it's like we have to make these conscious decisions to realizing that all of the upside is in the uncertainty. And the fact that you were uncertain, so is everyone else.

1:15But that is where the arbitrage lies. The arbitrage lies in the uncertain and the delayed. I'm going to say this again. All the upside that you want in your life is on the other side of uncertainty and delay everything. And it's because there's the two things that people are unwilling to to bear the price of. They will not pay that price because it feels like too much because they don't know how much they have to pay and they don't know how long they have to pay it for. But I'm telling you that it is it is faster than you think it is and it is not as scary but you have to take the first step. And this again apply it scales all the way up, right? Like we're taking some huge bets at acquisition.com and there's a lot of stuff that I don't know how we're going to do it yet. But I believe that we have the ability to figure it out because if somebody else can figure it out, so can you. It's not like they're made of different tissue than you. It's not like they spend different money than you do.

2:07Every like these things are solvable. And at the very least there's somebody who knows how to solve it and you can figure out how to do something for that person so they can help you. Whether that's money, whether it's a favor, whether that's relational capital, whatever you have to do. And so like if I I want to transfer this to the greatest degree possible because I had so much fear like what if I don't figure it out you keep trying if you don't figure it out of like you just you didn't figure it out that time you'll just figure it out the next time right like unless you die right and this a jock will quote which I I'm so angry that it's this quote because I love it so much but basically all failure besides death is psychological.

2:48Did you die? No. Did you figure it out? No. Guess what? You're not dead. Try again. And I just wish I could pass it on because like that's the worst case. And everyone's so afraid. What if it doesn't work? Okay, what if it does? Because if it doesn't work, it'll change nothing. But if it does work, it'll change everything. Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this.

3:46And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you.