Dein Risiko existiert nur in deinem Kopf

0:00So many lives would transform overnight if they realized my life sucks, I have nothing going for me really means I have nothing to lose and that makes you a very dangerous person. So in any kind of game position, so like in business, right? Every position has advantages and disadvantages and a lot of people look at the really big guys and they're like, "Man, they they they like they're they look at me like, "Must be easy for Alex, right?" And I remember when we had Jim's watch and we had a very big company I would tell the guys who are coming out I was like, "If you're trying to compete against me, I was like you have advantages." I was like, "If you're on a sales call, you're like, 'Listen, you're just a number to Alex. You're never going to talk to Alex, right? Here with me, you're going to get my attention.

0:42I'm the one, right?'" I was like, "That's how you're going to throw stones at me." I was like, "But on the flip side, if it's me marketing to the masses, I'm going to be like, 'This kid's in his mom's basement. He has no idea what he's doing. He's been in business for 12 months and of course he has no idea.' Like, wouldn't you want somebody who has thousands of success stories behind it because we made a system. Like, both sides have advantages. And so what happens is people are in this small position where they're more nimble, they can give more personalized attention to people, etc.

1:07And they see it as a pure disadvantage. And so you can flip the fact that you have nothing going for you with you have nothing to lose. And that means that you can take lots of risks very quickly and end up in the exact same position you are, which is nothing. And so if you eliminate downside, it should decrease your action threshold. Meaning you should be able to do more things faster rather than do fewer things because you don't have a great life or things going for you. And so I think if people flip that, a lot more people would take action because they actually realize the advantage of their position.

1:40>> Jack Butcher says, "You get rich by taking lots of risk with small amounts of money and you stay rich by taking small amounts of risk with lots of money." >> Yes. I wholeheartedly [snorts] agree. I didn't know that was his quote. >> Uh he may have repurposed it. There's there's something called Churchillian drift. Do you know what that is? >> No. >> So, it's a a a phenomenon >> at the at the core. >> It's not the opposite. It's the quotes that weren't said by Churchill often get like erroneously attributed to him. It's like all quotes lead back to Churchill even though they didn't.

2:09>> And Socrates. >> Yeah, it's like [laughter] it's just one of those things where it's like I thought I I think that Churchill once said that you get rich by making large amounts of It's like no, he's [ __ ] But there's another one as well that a good friend James Smith talked about which is if you're succeeding at a job that you hate, imagine how good you'd be at a job that you loved. >> Mhm. >> And that's kind of the same this person is starting from essentially zero. How much [ __ ] worse can it get? >> Right. Is the downside. If you can eliminate someone's downside for action, it's like then the bias it should bias you towards taking action.

2:42>> Why is it that people in that case if they do have nothing to lose still feel like they have lots to lose? >> Cuz I think most of the times So, this I think this is really important is that they have nothing objectively to lose. And so, everything that they feel like they have to lose is purely made up in their mind. It's stories they tell themselves about what other people are going to think about them when those people aren't even think about them to begin with, right? But like that's where they live all of their lives or live out all of the potential downside is in the mirror reflection of what other people will think about them in the future should they fail.

3:15>> Mhm. >> And I think that is the Like if we were if we were trying to get real and I'm like talking to somebody like, "Well, I I mean cuz I know that if I actually had somebody in front of me, they'd start squirming, right? If I said the first thing, right? Like you have nothing to lose." And then cuz then they do have something to lose and I just have to name it for them. And be like, "Okay, who's the person in your mind? Who's the voice? It's like blah blah blah six questions deep. It's my uncle." Okay, why like Let me state it this way. Will your belief that you're going to be viewed as a failure by your uncle be the sole reason that you live the rest of your life below your potential and regret everything that you don't do because of Uncle Tom?

3:51That's the wrong one. Uncle Harry. >> [laughter] >> When you say it like that, all of a sudden they're like, "I don't want to let Uncle Harry have that kind of power." And then all of a sudden it breaks, and then they like get free of it. And so, I think it's getting really specific and really narrow on the cuz people say it's society, it's other people. It's like, it's usually one or two voices. And if you can get really specific on whose voice it is, then you can name it, and then like I think I'm a big believer in like shame only exists in the shadows, which is like once you put it in the light, you look at it and you're like, "My mom? That was really it?" Like when I really think about it, it's because it's not even just my mom, it's my mom in this circumstance. When I come back home for Thanksgiving, I just am so afraid of the comment that she's going to make. It's like, "Well, what if we confront that?" Okay, your mom, you sit down at Thanksgiving dinner, and you haven't made money yet, and you quit your job. Now what?

4:40Is that better than you spending the next 60 years hating her or resenting her for the fact that she held you back? And then it's like when you give the real scenario, they're like, "Well, shit." And then like this weight comes off, and they're like, "Fuck, I guess I should do this." And you're like, "Yeah." >> [laughter] >> Shame only exists in the shadows is nice. I like that. And it it definitely is cleansing to just be like, "Look, here it is, out in front of you." >> Yeah. >> And it real- you realize just how irrational it is, cuz we don't want to look at it. >> Yeah. Because it's in the shadow, and we put it in the shadows because of how it makes us feel about ourselves, in my opinion.

5:08>> Mhm. >> And so, it's it's so scary, we avoid it. We avoid it, we avoid it, we avoid it. But it's like I think the faster you can kind of build that muscle of like, "Huh, I've got this hesitation. What is the real reason?" Because like logically you I can do that whole thing. Cool, you have nothing to lose, you're poor. Great. Zero, right? Okay, but then what is it that I'm that I do have something to lose? It's relational capital, it's status within my tiny micro community that doesn't matter, but like my perceived status. Okay, name the names.

5:36And but but by pulling it out from the shadows, it all but like that confrontation from here to here is I think where all the fear is. Because it's embarrassing. To be like, "It's my mom. >> Real quick, if you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.