Present your prices in a way that makes the item you really want to sell more of appear as the

0:00Here's how airlines sell higher priced tickets on average. Rather than presenting a comfort plus versus an economy option, most people would just take the economy option. But it turns out when they offered the first class, economy plus, and economy, more people took the economy plus package. Simply by changing what they offered, they got more people to take a more expensive package, and so they made more money. And it changed nothing about what they said, what they promised, or how they sold. They simply presented the prices and the options differently. And you can use the psychology behind this cuz what people do is they want to find a reasonable option. They don't want to be super expensive. They don't want to be really cheap. But often times, they'll go with the reasonable middle option.

0:37You can use this in your products or services that you're selling by presenting the prices in a way that makes the one that you really want to sell the reasonable appearing option.