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Was du mitnimmst
- Outbound-Akquise wie Instagram-DMs skaliert durchaus, große Firmen machen genau das im großen Stil.
- Das eigentliche Problem ist meist nicht die Methode, sondern wie man weitere Leute dafür einstellt und trainiert.
- Wer bei wenigen Vertriebsleuten stecken bleibt, sollte das Einstellungs- und Trainingsproblem lösen statt die Methode zu wechseln.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I went and spoke at this personal training thing. A girl raised her hand and asked a question. She said, "I currently do outbound, you know, DMing from my Instagram to get customers, but I want a more scalable method of acquisition." And I kind of like looked at her. I was like, "What do you mean?" She's like, "Well, you know, outbound doesn't really scale." And I was like, "In what world do you think that outbound doesn't scale?" Of course it scales. Some of the biggest companies in the world do exclusively outbound.
0:26The problem that she had and encountered was how do I hire onboard and train another SDR or another outbound route or another DM setter? And so some people get to like five and they're like there's no way I can have more than that. But that becomes the complex problems that we then get to solve rather than saying I'm going to do something …