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I Analyzed 2,000 Ads (Here's My Biggest Learning)
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0:00I looked at 2,000 ads. Of the top 50 ads, 40 of them was just proof. That's all it was. Proof. 10 of them were educational, which I see as an approximation of proof. If you're very good, people are like, "Oh wow, he knows more than me. That's pretty smart. Okay, he must know." With that, what's interesting is that of the 2,000 ads, 80% of them aren't proof. Just 80% of the top 50 are. So, what should I be doing? More [ __ ] proof ads.