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I Analyzed 2,000 Ads (Here's My Biggest Learning)
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Key takeaways
- I looked at 2,000 ads.
- Of the top 50 ads, 40 of them was just proof.
- Okay, he must know." With that, what's interesting is that of the 2,000 ads, 80% of them aren't proof.
- So, what should I be doing?
Chapters
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Abschnitt 1 I looked at 2,000 ads.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I looked at 2,000 ads. Of the top 50 ads, 40 of them was just proof. That's all it was. Proof. 10 of them were educational, which I see as an approximation of proof. If you're very good, people are like, "Oh wow, he knows more than me. That's pretty smart. Okay, he must know." With that, what's interesting is that of the 2,000 ads, 80% of them aren't proof. Just 80% of the top 50 are. So, what should I be doing? More [ __ ] proof ads.