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0:00I run a skin care business, 4.5 million a month, and we want to get to 25. Big manpower issue on the leadership side. When Leila and I have like a big hiring constraint, like we'll pull ourselves out of the business and say like we're doing a 6-week sprint and all we're doing is taking interviews. When you're going to headhunt, it's literally it's an outreach game. And if you are CEO, the response rates are significantly higher. Dude, you seem perfect. Your experience is amazing. Do you know anybody who's exactly like you? I've got this this great role. You know, it pays this. I'm looking for somebody who's like you. Do you know anyone? And they're like, "Fuck my friends, I'm interested."
0:30That way it's like it's a little bit like low pressure cuz that way they can say like, "Oh, I don't know anyone." And it's not like as aggressive.