How Asking the Right Questions Added $5M Profit Without Extra Work

0:00An entrepreneur friend of mine asked me, "How do you think I could add $5 million in profit to my business and do no extra work?" And so we sat down for 90 minutes [music] thinking about all the different things in her business. Finally, figured out a way she could make $5 million more dollars extra profit per year for no added effort. [music] And what that experience taught me was how important asking the right questions were. It wasn't how do I make more money, how do I make more revenue. It was the constraint of I want to do no work [music] and make $5 million. The questions provide the guidelines for the answer. And so if you're not getting the answers you want, you're probably asking the wrong questions.