Diese Gefahr unterschätzen die meisten Gründer

0:00The greatest risk to the business is that you don't feel like doing it anymore. This is super real. So, the reason that people like most businesses don't actually run out of money. The founder runs out of will. And so, like you have to you have to get you have to have the frame shift to it has to be worth suffering for. And I do think that making money is a component of it. Like I had somebody the other day who was like, "Hey, I'm thinking about switching this business." And that's how most businesses die, right? The entrepreneur just switches and says it's not worth it for me anymore. I said, "If this thing made 10 times the money, would you keep doing it?" And they're like, "Hell yeah." I'm like, "Would you look at this other business?" They're like, "No." I'm like, "Well, then dude, let's just fix the business." Right? So, making more money can help, but I will say kind of like the electroshock therapy. If it made 10 times the money, it will help in the short term, but not forever. Because plateaus are often the ones that stay in it the longest. So, what do I mean by that? Like they it's like the shrinking and the growing are the ones that are I think the most painful. The plateaus, people can just stay in them for years.

1:00Because it's just like not painful enough to quit, but still very painful. So, the ones that grow fast are in lots of pain, and eventually they don't need the money anymore at all. And so, those are very like if you've grown a lot and made a lot of money really quickly, you then stop wanting to be in all the pain that this tremendous growth provides you because you're like, "I don't need to do this anymore." And so, on the flip side, the ones who are shrinking or are very volatile deal with the most pain, obviously. So, you have the same volatility and pain of the of the growth guy, except you also aren't making money. So, that is the most pain that you will be in business.

1:35And so, what we're solving for as entrepreneurs is something worth doing, right? Having something And I think that the most powerful thing that has helped me is having something outside of yourself that the business acts as a vehicle that you drive towards. And so, some of So, for some people that's like some societal impact that you want to make, that's some problem that you want to solve. for For me, it's the person that I want to become. But like that's very easy to say, and I've heard many people say it. Their actions don't align with that. So, whatever that thing is for you, and it might not be that you want to become this person. But whatever that thing is for you, it's like it has to be real because and you have to you have to fix the business to allow you to to achieve that thing because once you make all the money that you want to make, you have to have another reason to do it.

2:23And so, that is why entrepreneurs not wanting to do it is the greatest risk of the business. And I think that like I have to always keep that front of mind. Like the thing that will like I have to be willing at this point for acquisition.com to do some things that I just want to do even if it's not in the business's best interest because it's in my best interest. And if it's in my best interest, I will keep doing the business. Real quick, if you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct in the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.