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0:00What other ways would you say if your life sucks the easiest thing is to change your environment? What other ways could someone do that? I mean, the environment is I mean, like, you know, this is a I'm on a tangent. I'm going to come back. So, if you've ever heard somebody say like, "Man, I hate Cincinnati. Cincinnati sucks." Right? Or they go some city and like they go there for 2 days and they make a judgment across the entire city, right? But it's like, okay, let's go really deep. You ate at three restaurants and you saw seven total people in Cincinnati.

0:27Does Cincinnati suck or do the two restaurants that you went to or the seven people that you were with not Are they not that cool? Well, it's so easy to just move like 2 mi down the street. It's the same reason people do staycations. It's like you don't even need to change cities. You can be in the same city and still change the environment. Like just moving out of your mom's basement. You know what I mean? And just going into another place with four guys can change the environment. And so like that's the the thing that to me was so telling on this was So, heroin addiction super addicting. I'll put it that way.

0:56And when a bunch of soldiers came back from Vietnam, they had been addicted I don't know if you've heard of this, right? 25% of soldiers who went to Vietnam tried heroin. It was like an insane statistic. And in the US, 90% of heroin addicts who go to clinics relapse. So, they have a 10% long-term success rate. Tough. The stats are completely reversed from people who got addicted or did heroin in Vietnam and then came back to the US.

1:21Which then you could make the You could draw the line, which is it's better to change your environment than to even do anything else. Because what happens is you eliminate all the triggers and cues that are associated with the habit that you're trying to destroy. >> Do you see that the American government was absolutely concerned that there was going to be an epidemic? >> Yeah. They were They were adamant that all of these soldiers were going to come home and they were going to be these veterans that were all addicted to heroin. Yeah. Wild. And there are, for sure, but proportion so much proportion less than there quote should be because the problem with the current system of like for anyone who's listening you can still extrapolate the principle or the concept. People are in the environment that they're addicted. They change environments and they go to a clinic. They change the environment, they change their behavior. And then they go back to the same environment and their behavior changes yet again to match the environment. And so it's like if you want to change your actions, the easiest thing you can do is just change the environment. Because if you can do that, a lot of times a lot of the negative things you have, you just don't get triggered, you don't get the cue for the behavior, it just gets extinguished.

2:22So, the way that I've worked this into my home working setup is I think I have six or seven different places that I can work at. Yeah. And I do different tasks at each one of them. So, I've got a place I'm writing a book. I've got a place that I write my book. That's first thing in the morning. I've got a place that I do my emails at. That's a recumbent desk bike, which is [ __ ] unbelievable, dude. Zone two cut 180 minutes a week of zone two cardio. 180 minutes a week of emails with zone two cardio.

2:48Place outside. I've got my studio recording side. We've got two living rooms at different houses that I can go into. And I'm like different spots for each one. And if I'm in this vibe, I'm over here. And if everything's a bit Go for a walk, come back, move somewhere else. Now I'm in a different mode. Totally. And I I'm actually So, it works in the equal opposite, too. It's if you want to start something. Right? So, like what we were talking about was extinguishing bad habits by changing the environment by eliminating the cue. But on the flip side, >> [clears throat]

3:13>> if you want to start a habit, like for me one of my quote famous ones is like, I want to put sunscreen on. It's like this It's like one habit that's like 80/20. Why do you need to put sunscreen on so much? >> Because Oh, no, not so much. If I just If you do like It's like kind of like walking. Like if you just walk once a day and if like if everyone just did that like you'd add 10 years to everyone's life. It's like What are the few things? It's like baby aspirin, walk. Like if you do that, crushing it. From a like skin cancer prevention A and then B just like less wrinkled Alex future. Um suntan lotion or SPF stuff is like the the 80/20 of that. Right?

3:49Instead of having a zillion other things. So, it's like, okay, I don't like it. I realized the reason I don't like it is I don't like oil on my hands. Sounds so stupid. But like that's enough punishment for me doing it that I stopped doing it. And so, I had to overcome two things. One was that I hate the oil on my hands. And the second is that I don't remember. So, I put one thing of sunscreen at each of my watering holes. So, I get cued because I see it as soon as I sit down. So, I eat lunch at the same table, I work at the same table, and I'm on my nightstand.

4:15Those are the three places that I spend my time. And so, I have one in each of the three places. And then the type of sunscreen I have is that I have one that's dispensed through a thing. So, I don't actually have to touch it. So, it's like, do I know why It's like if you can identify why you don't like doing something, then you can isolate why I might being punished for this behavior and think, "Okay, is there a way I can fix it?" And the other is, "How can I cue myself on a more regular basis by changing my environment rather than setting an alarm on my phone where if it goes off right now in the middle of podcast, I'm not going to pull out suntan lotion?" Or I'd have to carry everything with me, which I would never do.

4:44Right? That would punish me far more than just not putting it on to begin with. And so, just thinking through both of those things Anyways, that has been really helpful for me in starting and queuing myself to do new behaviors that I want to do and then also stopping behaviors that I don't want to do. Real quick, if you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.