My favorite books on sales and business...

0:00For the many people who asked me, what are my favorite books on sales and marketing? My favorite book on sales is to get out there and start selling. Because if you start selling and then read a book on sales, it will make far more sense to you than trying to read a book on sales before you start selling. Because you won't even know what they're talking about. Same thing with marketing, right? Like if you want to go and learn about marketing, the best thing to do is start learn how to run an ad. You run an ad, do a landing page, and then start getting some people who give you their contact information, and then pick up the phone and call them.

0:26The easiest thing to do in my opinion is give yourself a slush fund, right? Give yourself a a learning budget, which is how much am I willing to quote below this month on failure so I can learn the skills faster. If you just say I'm willing to give $500 a month to learning the skill, then you don't have this like emotional attachment to whether or not you crush it your first time. Because you're seeing this $500 month investment is truly that, an investment in your education, your investment in trial and error, rather than I bought this course on copywriting, I'm not a millionaire, what's wrong, right? When in reality you just have to get out there and start doing it.