Cold Email vor Ads: Rat für Einsteiger

0:00Questions, preguntas. >> This is a pretty tactical one. >> Which one of these will provide the fastest ROI from the start? Meta ads, Google ads, Google search ads, or cold email? It's so general. >> For what business? For what do you have? Cold email? >> The fastest ROI from the start. >> Yeah. >> Was was ads one of them? >> Yeah. Meta, Google. >> is the fastest. There's no I mean, no question. But the thing is this, ads require skill. I mean, that's like So, like assuming you had maxed out skill, like that's that's a silly thing to say because like if you were the if you're if you're Mr. Beast and you're the best content creator of all time, you can just make one video and just go super viral, right? And so then in that instance, like that would be the cheapest and fastest. Is it likely? No.

0:43Uh I see outbound, in my opinion, as the as the as the beginner's play to learning how to get customers. And I like this because it teaches volume, and it teaches you how to sell to cold prospects. Because if you've ever gone from cold outbound to when you make content, which I recommend people do both of those things together. Uh and the reason I like having even what I consider a base level of content, not like, "Oh, I'm going to make content so I can get customers." I like to start with you're going to make content so you look like you're alive, so that you have a pulse, okay? And we have a pulse so that that content acts as lead nurture, not as top of funnel. So, what happens is you're going to do your outreach.

1:17What do you think the first thing they're going to do before they respond to your outreach is? They're going to click your social profile. Cuz your your social profiles now have become the de facto website, right? Who is this person? What are they about? Well, I'm going to go just consume some stuff and figure out what they're about. If you if they go and they see the last post you had is May, and it's August, they're like, "Oh, this guy's like not even legit." >> Right. >> Right? And so, you just want to have a baseline of like at least I mean, it sounds crazy, but like I don't know, at least every 3 days, you know, two two or three times a week at minimum, that you make a post uh on at least one platform, um and ideally link that platform to whatever your outreach mechanism is. And if you're doing outreach on a platform, then that should at least be the platform like if you're on LinkedIn, make some LinkedIn content, right?

1:53>> Um and so, those things kind of work in parallel. The nice thing is that the content will bring you deals. It will. But see those in the beginning as uh you know pops. They're more like they're inconsistent but they'll come in. Over time it'll snowball and become you know overwhelming and that's the goal, right? But outreach will teach you how to sell cold. And I want to I want to give you guys a huge a huge business like metal lesson here or at least something that I've learned that served me well. Just take it if you want.

2:18Sell warm like cold and you will always convert maximally. So what happens is and this happens a ton with people who are like content creators and things like that is that if they've never sold to cold traffic, they've never sold via outbound, they've never sold via ads, they get spoiled with warm traffic because they don't have to have process. People come on there like, "Oh, I love your stuff." And you're like, "Thanks." I mean, "Yeah, so I was thinking like you want to talk about the the product?" "Oh, yeah, sure. Okay." And then they and then they they're like, "Dude, I closed I dude I close everybody." It's like it's them taking it as a as a superstar and they have hot like you know scalding hot audience. It's like, "Duh." If you like you need to get out of the way. Like like you probably just have a transaction they'll do it, right? But the thing is is that when you apply that process to cold, you're screwed.

2:59>> Yeah. >> The flip side though, if you learn how to sell to cold, when you have warm, then you just convert like a >> Yeah. >> And that's the thing is that you want to always approach it as though no one knows who you are. And the thing is is that somebody who does know who you are won't be bothered by you saying, "Oh, you know, I'm Alex Hormozi and acquisition.com. We have a portfolio of $250 million last year in aggregate revenue. Um and one of the reasons that we're able to do that is because we know how to extend LTV. And so in this particular instance, we sold in a portfolio company. We widened, we did this thing.

3:29Great. So let me show you six things that we do to increase LTV, right? And so I have that frame though and the warm people are like, "Well, yeah, I know he owns that stuff." And that's great. The cold people, right? Are like, "Oh, well, now I know why I should listen to this guy." >> Correct. >> So I like to make sure that I have both those things together. I think that's also covered in the branding playbook. >> By the way, um that Alex's point is very very important because I've seen, especially in direct services, most direct service professional services, real estate agents, mortgage brokers, coaches, consultants, attorneys, CPAs, they will take they run their businesses on on referrals. And they will show up to the referral just based on the warmth of the relationship.

4:08Now, or if it's a friend, and then you get mad that your friend did not hire you. Right? And that's because you treated your friend like a warm lead and not a cold lead. You didn't actually show up and say, you didn't deliver the full listing presentation of the full mortgage package. You didn't deliver that. Now, that is just an overlay. You can say, "Hey, even though even though we are great friends, I want to show you the process that we run our clients through to get XYZ result result." And then at the end you can say, "Now that I'm as your friend, I will tell you I care more about this than anything else." You get both in this, but you still have to deliver the full cold process.

4:39Um >> Treat warm like cold. >> There's a I'll do a very tactical one. We see a bunch of real estate agents on here asking about Hey, they're doing the same thing. They go look at the house and then send a like a pricing estimate second. Please do not do that, right? You You go look at the house, that's great, and then you show up and you deliver the pricing as a strategy, not a pricing as a term sheet. You want to show them a pricing as a strategy because it is a strategy. You're going to deliver on the strategy and they're going to use you to actually deploy that strategy. You don't want to say, "Here's what the market thinks." Most of the Most of the folks that are in market-based things just uh work for the market. You don't want to work for the market. You want to the market work for you. And the only way you do that is to show up and actually deliver the pricing to them. So, please don't send pricing to people. Show up and deliver that as a strategy so you can deploy it for them.

5:29>> If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at your business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.