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You either give value, or you sell shit. Don’t be in between.
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0:00It was the biggest flop of a presentation I ever gave in my entire life. I got to ask to speak at this like personal trainer conference. I was like, "Sure, I'll I'll come talk." I made this really long presentation that was just like very, very good. And then at the end, I was like, "Yeah, and here's the prize." And I dropped it. And I was like, you know, I just I just went as fast as I could through it. Just soft toss it. And so I did what would have been a 90-minute presentation pitch in like 15 minutes after giving 3 hours plus the value. And I got so much resistance from the crowd. So I was like, "I'm going to kind of sell." Like that doesn't work. You either give value or you sell …