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I’ve said it before, give away the secrets, sell the implementation.
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0:00You can monetize education itself. You can sell education, but I think the smart move is that you give away the secrets, you sell the implementation. Take all the content you would normally sell as your course and give it all away for free. Where do you think some of the best, smartest materials get pumped out from? Harvard Business Review. People cite their stuff. They make content to market that they are thought leaders in the space. The implementation they sell is that we will hands-on teach you how to do it. And so, if I were selling the ability to sell, I would give away the course as content through all the different platforms I possibly could, and the implementation would be, let me listen to your sales calls, give you feedback in real time, and then monitor your performance over that period so that you become a salesperson.