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Wissen kostenlos geben, Personalisierung verkaufen
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Was du mitnimmst
- Statt 30 Videos am Stück freizugeben, lieber in fünf bis sieben Module aufteilen mit klarem Call to Action am Ende.
- Gib das Wissen kostenlos weiter und verkaufe stattdessen die persönliche Anpassung darauf.
- Die kostenlose Community liefert generisches Wissen, die bezahlte Community liefert persönliche Betreuung.
- Ein wöchentlicher Live-Call, in dem du Fragen beantwortest, verkauft dein bezahltes Angebot besser als mehr Inhalte.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I started my school community a few weeks ago and I just finished transferring my online courses. The platform is awesome. So far I love it. I'm looking for ideas to monetize platform. Great. At the moment my course is free to leave magnets 30-day daily drip. Great. Does it make sense to charge to release the whole course in one shot instead of having them wait? Um you might know more about this than I do, Kirby.
0:23So basically daily drip versus doing it all at once. Have you seen any data on that? I just don't have it. I would be making up my answer. Me, too. Yeah, I think we're we're trying Well, we're I'll just give you the school perspective is that we're trying to build in, and I think this is coming very soon, um the ability to unlock modules based on either their level or their time.
0:49So actually the level area is already there, but like based on time. And so that I think will stick a lot of people longer. So this is a free community, so it's like I don't know how much it really matters. Um the upsell would be to release fully. I don't That That doesn't seem compelling enough to me. Like if they're already going to get in 30 days, like that doesn't That's That's To me, I'd rather you just have that be the free community and then upsell into a paid community that has like 365 days, right?
1:15Cuz then somebody who's into that is going to be into the next thing. And then it'll kind of like I think you should have fewer. So instead of 30 videos, I'd break it into like seven or five. Um and then have the CTA at the end. And then put more of the value in terms of like one weekly call where you pull someone up like we're doing right now. Answer the questions. Soft toss. Hey, this actually type of stuff that I do in my my private thing. Um and so I actually have a really cute moniker that I will give you. Um that I'm now going to use a lot, which is give away the information, sell the personalization.
1:46So give away the info, sell the personalization. That's the That's the the sexy factor cuz all it's like, "Cool, this is all generic, but if you want me to personalize this to you, then join my thing. I do one-on-six. We meet once a week, and that way we can drive forward and make sure you're doing all this stuff." And if you get stuck, I can get you unstuck. So the question is just how how valuable your time is to you. If you want to do trial and error for a year, I've got the I've got the free group there for you. If you want to get there in a month because we can every time you would get stuck for a month, we can get you unstuck in a day, then it's worth it. It just depends on how much you value your time.