Autovermietung gegen die Großen positionieren

0:00Unternehmer/Gast How would you fix a car rental business? Problem is marketing. Big competition. Consumers want the cheapest option. >> Yeah, it's a tough one. So, I'm guessing the rental is for >> Why do I have this on? >> Um, what? Oh, yeah. We're not taking calls. >> It ruined my hair for nothing. >> I know. Yes, your hair is ruined. Oh my gosh. It was for nothing, too. So, my god, sounded so loud. I was shouting before I had these headphones on. Okay, so beat them nationally. you have to beat them in one specific market and do something better than them. And so I mean like famously Avis was number two in the market and was like we try harder and fundamentally that is the winning strategy for a um uh for the underdog right is that you have superior service and the nice news is that the people who are at the top have I think in my opinion and you've probably had a terrible experience as well back when we rented cars um pretty day. So I think beating them on actual service is going to be good. I think like probably leaning into the soft touch things that might be less scalable and less efficient but have more human touch might be a way to win in the paint in a smaller market and win one market at a time. But I'm not going to lie, like it's it's not going to be an easy business. It is it is largely commoditized. Like your Honda Prius versus somebody else's Honda Prius is quite literally the same product. That being said, there's a ton of demand for it. Um and so availability is going to be one. um you know obviously a huge component but just like making sure that you have traffic and you have the ability to convert and I think you should be able to outsell them in terms of upsells uh in the sales process. I talk about it pretty famously in the money models book. Um and so make sure that that sales process is dialed so that you can increase it how much you make compared to them. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish.

1:49Alex I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brick and mortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.comroadmap.

2:18Just enter your info and it'll spit it right back to you.