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Was du mitnimmst
- Prominente wie Kylie Jenner, Conor McGregor oder The Rock bauen mit ihrer Marke oft überraschend schnell Milliarden-Firmen auf.
- Eine starke persönliche Marke kann ein Geschäftsergebnis um ein Vielfaches beschleunigen.
- Wer mehr Wirkung erzielen will, muss bereit sein, den Preis von mehr Bekanntheit zu zahlen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I saw Kylie Jenner become a billionaire when she was 20 and I was 27. I was like, she is way richer than I am. And so it means that she's doing something different than I am by an order of magnitude that I don't understand. And she had a personal brand. But I was like, you know what? Kris Jenner's been building her brand since she was five. Like, okay, I'll write that off as a fluke. But then Conor McGregor had Proper Twelve, George Clooney had [music] Casamigos, The Rock has Teremana, multi-billion dollar things like seemingly overnight. I was like, I'm playing this wrong. I still wasn't convinced because I didn't want to be famous. And I was sat across the table from a friend of mine who's famous, you'd recognize him. And I said like, don't you get bothered by having like weirdos show up at your house like three times a week? And he said, if that's the price I have to pay for the impact I want to have, I'd pay that price twice a day and seven days a week.