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Short · MoreMozi

The longer I do business the longer I believe in a single truth:

Alex points to Kylie Jenner, Conor McGregor's Proper Twelve, George Clooney's Casamigos and The Rock's Teremana as proof personal brands can build billion-dollar businesses fast. A famous friend told him he'd take fans showing up at his house twice daily for the impact it buys.

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Alex Hormozi ›

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Short
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MoreMozi Shorts
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Key takeaways

  • And so it means that she's doing something different than I am by an order of magnitude that I don't understand.
  • And she had a personal brand.
  • Kris Jenner's been building her brand since she was five.
  • And I said like, don't you get bothered by having like weirdos show up at your house like three times a week?

Chapters

  1. 0:00
    Abschnitt 1 I saw Kylie Jenner become a billionaire when she was 20 and I was 27.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00I saw Kylie Jenner become a billionaire when she was 20 and I was 27. I was like, she is way richer than I am. And so it means that she's doing something different than I am by an order of magnitude that I don't understand. And she had a personal brand. But I was like, you know what? Kris Jenner's been building her brand since she was five. Like, okay, I'll write that off as a fluke. But then Conor McGregor had Proper Twelve, George Clooney had [music] Casamigos, The Rock has Teremana, multi-billion dollar things like seemingly overnight. I was like, I'm playing this wrong. I still wasn't convinced because I didn't want to be famous. And I was sat across the table from a friend of mine who's famous, you'd recognize him. And I said like, don't you get bothered by having like weirdos show up at your house like three times a week? And he said, if that's the price I have to pay for the impact I want to have, I'd pay that price twice a day and seven days a week.