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The longer I do business the longer I believe in a single truth:

Compares an ordinary paper clip you can buy a thousand of for five dollars to a $200 Prada one, arguing the price pays for the brand and status, not the object.

Watch on YouTube The longer I do business the longer I believe in a single truth:

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Format
Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • You're paying $200 for the brand of Prada and all the associations of status [music] that go with that.

Chapters

  1. 0:00
    Abschnitt 1 What's the difference between these two paper clips?

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00What's the difference between these two paper clips? This one, you can buy a thousand for five bucks. And this one alone costs over $200. This one's a Prada paper clip, and this one is [music] run-of-the-mill. The main reason is that you're not actually paying $200 for this paper clip. You're paying $200 for the brand of Prada and all the associations of status [music] that go with that. And so, for some people, the $200 is actually a steal.