Close Rate v.s. Pricing Rules

0:00So if you're closing four out of five people, 80% or more, it means you're probably underpriced by three to four X. [music] If your close rate is 60 to 80%, it probably means that you're underpriced by two to three X. If your close rate is 50 to 60%, it usually means you're underpriced by one to two X. If your close rate is 40 to 50%, you're probably underpriced by one to one and a half. And if your close rate is 30 to 40, it means you're probably closer correctly priced. Now if your close rate is below 30 or less, it means you probably have an avatar or sales process problem rather than pricing, so fix that first. And to be clear, these are just rules of thumb that I've learned after looking at thousands of businesses.