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People wildly underestimate how effective trying way harder than your competition works.
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0:00When I made the commitment, it was like, "Okay, I'm going to learn this content." I hired [music] a bunch of agencies only to learn what they did so I could just decrease my learning curve. What they had achieved for their personal thing that they used as their credibility, I wanted to surpass anyways. They had a 300,000 person channel. I'm like, "Great. I hope that's not my outcome. I want to do way better than that." But, if I can just take everything [music] that you know at 300k and apply it now, then I can just at least get ahead. The only thing [music] I would say that is truly, truly been self-taught has been X/Twitter um because I [music] still make all of them.