Warum Content nicht für jeden der richtige Weg ist

0:00So, as I build a personal brand, is it better to become an authority in a certain skill and then start posting content or is it better to start posting content without being authority at skill? Great question. So, my perspective on this, and this probably will differ from other people's, but I can only explain what I do, right? And the kind of thinking process behind it. I I never want someone to question whether I'm legit or not, right? And I I I think that way, and maybe it's cuz I just have like massive insecurity, who knows. Um but the the reason that I I tend to always start with proof, right?

0:31And so, I would rather like and if you don't have external achievements, right? Then you need the achievements to be effort-based rather than external, okay? So, what does that mean? So, instead of saying, "Hey, I did a $100 million launch." That's an external achievement. Everyone can see that. Great. Lots of money, etc., right? I could say, "I made 35,000 pieces of content." You can control that. Now, whether you did a good job or not is is a separate thing. But when you do effort-based achievements, it's kind of like grinder pay, right? And so, in the beginning, you don't have the the money or the proof to do it, so you have to grind.

0:59And so, grind-wise, it's like, "I'm going to make 35,000 pieces of content and document what you're learning along the way." That's fine. Like that's the game. And so, um that will be kind of phase one. Phase two is be willing to work with people for free. People will spend way too like I I I'll say this differently. If you're getting started, every single business to this day, I still start with free stuff. Because I want to get feedback for people. I want to know what they like, what they didn't like, what their pain points are. I want to figure out how to how to smooth out the process. I want to figure out all these different things. And me trying to guess at that on my first shot and ask people to pay me, I'm like, I don't want to do that. I'm going to have bad reputation. I don't want it, right? And so, it's going to take you so much more time. Think about this. For you to get 10 customers who pay you with it never giving anything away for free is going to take you a long time. You getting 10 people to start working with you for free and then using the 10 testimonials you get there to then get your 11th, 12th, 13th, 14th, 15th, 16th, 17th, 18th, 19th, 20th customer is going to take you less time to get that 10 paying customers if you do 10 for free first of whatever it is that you sell.

2:07So, that's my that's my two cents. Um More people knowing about your stuff is not going to make you less money. I do think though that like big big big picture, it also kind of depends what you're going to get into. If you want to be you know, it's like I want to be a business coach. It's like, "Well, dude, just look at the people who have the most who have the most um credibility in in business." They have some big giant thing behind them, right? I would not try and compete there.

2:33I would try and compete on a much smaller pond that I can be I can be king of. A very It It It's not even a pond, like a puddle. Like just be king of the itty-bitty puddle. And create proof around that little bit itty-bitty puddle, and you will find people who are willing to pay you because you are a specialist and because they have access to you, okay? Um And I'll give you I'll give you one more tidbit for those of you guys who are starting out and then I'll take the next call. So, when you're starting out, you always have an advantage, all right? Every every position has an advantage on the board of the game.

3:03So, if you're if you're a if you're a super baller, right? You're a you're you're a G or whatever you want to say, right? My position is to say, "Don't go with Weenie McGee over here. He's in his mom's basement and doesn't know what he's talking about, right? I have been doing this for however many years and look at all this credibility. Look at all this proof, right? Cool." Weenie McGee, right? He's in his mom's basement, and he's going to be like, "Don't Don't hang out with Alex. You're never going to talk to Alex. There's no chance, right? You're going to be talking to someone three levels down from him, and you're just going to be a number to them." I mean, that's what I would say. Of course, we don't operate that way, but like that's what you would say, right? And so, if that's where your position is, then you say, "Dude, you're going to get my phone number." And so, it's not am I better than Alex? Of course, I'm not better than Alex. Like own that. Of course, I'm not better than Alex. But I am better than the third rung down on his company, and you're going to get my phone number, and I care about my reputation, and that person doesn't.

3:55That's where you compete. And so, that's how you can start getting a foothold, which is why there will always be room in the market for people who are new because people who are established are going to have their position to play. Coca-Cola Classic is going to say, "We're the classic. We've been doing this forever." And the people who are new and upstarts like, "Hey, I'm a young founder. Just try my soda out. If you like it, tell me. Give me feedback. I'll try and fix it." That's the position. Both can win. And for anyone who's like, "I don't think this will work." or something like that, it's like, dude, like I was in the same position.

4:22It's not like I'm 50, you know what I mean? Like I started at zero, too. And you just have to outwork, right? And you got to say like, "I'm willing to do more than those guys are." And in the beginning, people don't want to say it. "I'll do it for less." Until eventually you have proof. And then when you have proof, it becomes a virtuous cycle of charging more.