Life-Coach-Ausbildung: Die richtige Content-Strategie finden

0:00Unternehmer/Gast I sell life coaching certification training programs to people who want to become certified life coaches. Mainly, we try to target people in high-paying jobs that have the money to pay for our trainings. Or they're running businesses that they're bored of and they're seeking more fulfillment or meaning and make money online being a life coach.

0:23I do 3 million in revenue a year. My next goal would be to get to 10 million and then eventually 50. And And what is stopping me, what I wrote down, was around content marketing. I don't know what my target audience should be and my content topics should be to grow my following the fastest on all social media platforms that are that are the most qualified who want to become certified life coaches.

0:58Just for context before you answer, because is it um being stuck cuz I've been posting that relationship content for years now and I got my following to 250k followers on Instagram, but I I just talk about relationships, good and bad things in relationships, red flags, green flags, and I get a whole bunch of kind of men and women fighting in the comments. Amazing. None of them want to become certified life coaches.

1:24>> [laughter] >> Yeah. So this is like so you baited the hook with the wrong bait. >> [laughter] >> Uh and it's working. Um yeah, so I mean you you've a bit of a you The nice thing is because the the algorithm has changed, it's it's interest-based media, not social media anymore. And so it's it's In some ways it's simpler than it would have If you'd asked this question 5 years ago, it would have been harder to change. So in some ways it's kind of like to your advantage that you waited this long. Um because you could make a piece of content tomorrow about I was going to say a guy hits a girl, but that's going to be totally right down your alley. Uh Uh about business and if it's a really good piece of content, it'll get you out to people who are interested in business.

2:07Alex And so, if you want to work to the life coaching stuff, then I would be talking more about life coaching things, life coaching philosophies, and life coaching frameworks. Um getting life coaching customers, like all of those things. Like the frameworks that you teach them inside of your training, just make that your content. Cuz I'm telling you right now, your fear like, "What if I give away my secrets?"

2:32It will not matter. One, no one does anything anyways. And number two, even if they do and it works for them, guess what they will want? More. Yeah, so the thing is, I talk a lot about trainings around trauma, healing trauma, and yes, psychology. But when I start talking about that, I attract a lot of victims that just want to totally stay in that. Sorry. Yeah. So, I think you just tweak it so that your content doesn't sound like you're pro-victim.

3:01Right. Like I think victims will be attracted to a pro-victim narrative. So, like the good news is that really like, you just have to change what you're saying in your videos and you will attract different people. Right. Right. So, if I talk about philosophies, the frameworks, how to get clients. I don't really like talking about business as such though in terms of this is how to get clients online and >> Why? What's that? Why? Uh I just find it mind-numbing. Like boring. Like I I value depth like Why?

3:31Your content is boring. I know, you hear my question? Your [laughter] your your content is not boring. It makes me money. Um You know, if you do that for other people, they will like you. Um you know, but I if you start to if I start telling you this is how to get clients on Facebook, Instagram, LinkedIn, uh you know, this is how to find your ideal client, I just get really bored. Like I I hate talking about that. Like >> like your business? I love my business cuz someone will stand up I do interventions like Tony Robbins style.

4:00Someone will tell me problem in their relationship and I'll help them with their life. Uh-huh. But in terms of like making this is how to make money as a as a coach, I get bored by that. That's my big my issue. Interesting. And so I can stand there I have my >> So you sell something that It's okay. Well, I'm not bored by what I sell because I've So let's talk about what you sell. Same. Let's talk about what you sell. The thing is if I if I talk about healing or transformation I'm just being attracted to victims, but maybe I could try to change the angle I guess.

4:30Alex I mean I can talk about death and I attract business owners. Right. Everyone's like I know every day. >> [laughter] >> One more. Um no, but I like I think you probably you're probably like 6 in off. Like I don't think you need to like change your whole like your whole thing. It's probably just your framing it. I I wish I I wish I could like pull up all your content and consume an hour of it right now, but um talk about it from the Okay, here we go.

4:58So when you have your when you're giving when you're explaining how to deal with the traumas or the healing or whatever, talk about you like hey so when you have a client who comes with this just take that frame and then people who are like oh this is how I deal with clients like that. How do I get clients like that? You're like Does that make sense? Yeah. So literally just like a half step away. Like you've got the meat, just package it. You have to you just change the wrapper.

5:29Okay. So I'm framing it my when you have a client who comes to you with these issues the issues that I help with then Yeah. And we wouldn't start the videos that way. It'd be like so she slapped her husband and I was like oh my god what's going on? Okay, great. We have a good hook. It's like so this was a client that we had and this is the situation. Right? Like You get what I'm saying? Like just you still have to follow the laws of content. You just have to make it interesting. But then the frame is all about what somebody who's going to buy your thing would experience. Cuz right now your marketing right now is though you are a life coach. Yeah. And so you're attracting life coach clients. And I'll bet you if you sold life coaching, which you probably get tons of inquiries for. I do. Right. You're doing perfect job for marketing for customers, not for business owners. So just take a half step different frame of what do your customers how are they experiencing your content?

6:14You're teaching them how to deal with this type of customer. So just frame it that way. Ah, I get you. Yeah. And the other part of this, I know you do the hotline where people ring up and tell you the business issues. Do you think it's a good idea for me to have people ring up and tell me their life problems that I've just I think if you had life coaches ring you up and talk about their clients, you might have a better shot. Okay. Do you think that's a worthwhile idea or Yeah. Why not? All right. Thank you.

6:38>> Yeah, you got it. >> [applause] >> I will say if you get big enough though, um a friend of mine had a $50 million business doing what you do. And all of her stuff was uh life coaching related. But she was still like she talked about money though a lot in part of it's like part of life. And so she's very open about talking about money as where a lot of problems come from. And so she would talk about her certification as part of, you know, her whole discussion. And so she had a two-tiered setup where she had life coaching clients. They changed their lives and they said, "Man, I'd love to do this for other people." And they got certs. And that was what she did to build her thing.

7:19Alex Yeah. Yeah, got to 50 million a year. She's the biggest that I know of in the franchise coaching trainings. Well, there's Tony. Yeah. Yeah, well apart from Tony, yeah. Yeah. I got you. Don't worry. >> [laughter] >> Wow. Yeah, so that's She had a two-tiered model. But you don't sell life coaching. You only sell the cert. I only sell training. Yeah. >> [laughter] >> I think if you were just going to sell shirts, I would do what I said. If you wanted to rejigger the whole business, that would be a consideration.

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