Die unterschätzte Marketing Strategie

0:00I do residential security assessments. What is the best platform for B2B marketing? What are some ways I can make myself unique? Um residential security assessments. Dude, okay, so first off, uh there's a lot of things you could do here. So, if you do residential security, how hard would it be for you to literally walk around a neighborhood and just show all of the security fuck-ups every single house has? Not that difficult. You want to go B2B, you can post those assessments on LinkedIn. Literally walk Show Demonstrate you doing what you do. So, I'm going to zoom out for a second. What do you think this is?

0:34Right? Someone would say Let's say I Let's say you're good at business, right? How would I How would I How would I advertise that? Right? Well, I could advertise the proof, right? I could [snorts] say, "Hey, we have the fastest selling non-fiction, you know, in history." I could say we did 106 million a week. I could say our portfolio is 200 million dollars a year. I could say that stuff, right? I could see this building. You could see pictures of it. You're like, "Okay, he's got stuff. He must He must do something right." I give you proof. What else could I do?

0:59I can do it in front of you. That's what this is. It's demonstration. And since it's live, you know, it's not scripted, right? And so, the idea is like I think what is slept on so much in marketing is demonstration. Do it. And record it. And then post it. So, if you're like, "I'm really good at cybersecurity." It's like, then like go either show where someone's weak and document it and post it, which is a very common way of doing this, um which by the way, sometimes you'll get business from the the businesses that you're basically doing these case studies for free on, or do it for the customers you have, and as always, start for free.

1:35Start for free. Well, people don't value my time. It's like, "Bro, you don't even have money. You have no customers. You shouldn't value your time. You're currently your your time is valued at zero. So, at least get something for it." Because the thing is is you might not get paid for it, but you are getting something for it. What you're going to get is you're going to get experience. You're going to get potential testimonial. You're going to get potential referral, right? And you might even get a potential customer after you stop working with them for a while because you have more and more people, if you're good, who will work with you for free.

2:02And you know how easy it is to get a referral from somebody if you're also free for their friend? Very. If you're good. And if you suck, charging nothing certainly softens the blow. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstraint the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.