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Was du mitnimmst
- Für Kliniken empfiehlt Alex zuerst eine Content-Strategie statt direkt Werbeanzeigen zu schalten.
- Vorher-Nachher-Bilder echter Patienten sollten fest in den Behandlungsablauf eingebaut werden, etwa nach 30 und 60 Tagen.
- So entsteht bei jedem Patienten automatisch neuer Content, ohne zusätzlichen Aufwand.
- Den erfolgreichsten Content sollte man danach als bezahlte Werbung mit klarem Call-to-Action schalten.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00What's your advice for dental clinic marketing since I had an agency and we're working abroad for patients using lower prices in their country. Okay. So, uh I'd say right now, I mean, I've seen this all over the place, but you can advertise in any way, right? You could do outbound, you could do content, you could do ads. My bet given what you're what you're talking about is I would probably do this as a content strategy. Like I don't know if you guys have seen this, like the the Turkish hair, like they've got like there's like a whole industry in Turkey around like guys who are bald getting like their hair back.
0:30Um, and the doctors who are over there just post before and afters left and right all day long on Instagram, on Tik Tok, and that's how they're generating inbound demand. Uh, so I would say that's like number one. But the way to operationalize that is you have to build it into the the the customer journey. So like when they come in immediate picture, uh, you know, day 30, day 60, it's like we have to go collect these pictures and if you want you can give rebates for it. Most time you don't have to. Um, and then by doing that, it's like every single person who comes in the door is a potential before and after. So, it's like you can get 20 figuratively 20 posts a day. Uh, or I don't know how many how many teeth you're doing, right? But maybe it's two posts a day, right? That you can source directly from your existing customers and you don't have to do anything else.
1:11And then you can explain just like do the before and after and then do like a quick 30 second like, hey, this is you don't have to say their name. you can put cover the eyes if you have to like this is a unique case and if you're struggling with XYZ pain-based hook um you know this is something we do all the time at our you know at our clinic right that's thing one um thing two is I don't love winning on price but it is sometimes just like some of the strategy and that's okay um you could just experiment with running ads my bet though I'm just saying because anything that's like I mean they are I guess they are bargain hunting but people kind of want the best of both it's like they want it to be good and they want it to be cheap and so like I would lead content first. I would take the best performing content and then I would run that as ads uh with the offer. So content first, find winner, put a CTA on the end of the winner, and then drive paid uh to that. That's what I would do.