Die eigene Content-Strategie erklärt

0:00every piece of written word that comes out of acquisition.com um is me and that is a huge amount of work. And so, uh it's either me because they took it as a transcription from a video that I talked uh or I wrote it. There's there's there's only one exception um to that. But LinkedIn, same thing. Facebook, same thing. It's it's all tweets are actually my we were talking about this earlier, but tweets are my

0:24>> is my biggest secret weapon for how I create so much content. It's everything. It's the It's the wellspring. So I the tweets are my stream of consciousness uh in real time and then those tweets become tweet reels. They become shorts. If they're high performing, I'll just say them. Um many of those shorts put together become longs. That'll be, you know, business advice or brutally honest, you know, advice I wish I had had. Things like that. It's just 20, 30 tweets put together. Um with a little bit more anecdote. Um LinkedIn posts are multiple tweets along the same thing put together. Facebook, same thing. So like Tik Tok, same thing.

0:59Like everything actually and my emails are high performing tweet concepts that then get repurposed into email. So everything stems from like that one stream of consciousness. And I think like as a creator, you have to find whatever that that lowest friction method is for you. I always used to email myself like ideas, quotes, lessons, thoughts, and I used to use that as my method for making podcasts. And then I just had this like duh realization of like instead of just like emailing myself, I could just email the world via tweet and I would just like tweet them. And it also made me a much better writer because you have to be so concise with your language. Um that I think has actually improved my writing from the book's perspective. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through.

1:51And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.