Werbedecke durchbrechen: Online-Coaching skalieren

0:00Unternehmer/Gast What are your biggest issues right now with growing your business? >> Two. I think it's marketing problem for us. Okay. >> Not enough ads, not enough creative. I think the my eyes have been opened to what it actually takes to scale advertising campaigns. Basically, we have scaled our entire um program on single image to lead form ads on LinkedIn. Okay. LinkedIn. LinkedIn advertising. So, you're targeting professionals, blah blah blah. >> Yes, targeting these executives. We can target them really well. The lead quality is amazing. Okay. What's LTV to CAC? Uh so, this has been slightly miscalculated because we fully revamped our business in the last 13 months.

0:36Right. From what I could gather, it was about 3.7. And but that's not capturing the people who are actually staying longer at the moment. So, I think it's slightly higher. But conservatively, 3.7. Yeah. Okay. Yeah, got it. So, um what are you charging? Uh so, we have one program, but there's three timelines. Three packages it's called. A 3-month, 6-month, 12-month. 2K, 3K, 5K.

1:01Okay. 2K, 3K, 5K. Got it. Why do you have uh if it's one thing with just different timelines, do you just start high and then work your way down? Is that all it is? >> No, I just present three options depending on the person. Okay. Um what's the most common goal? Um probably losing 30 lbs. A 6-month program is definitely the most popular by far. Yeah. So, um I mean, this is super tactical, but obviously I've done a lot of fitness sales.

1:28Alex Um I would probably switch to a diagnostic sale. Okay. So, basically you say it's uh what was the what was the 12-month price? 5K? Yeah. Yeah, so I would probably do something like um $129 a week, something like that. And then uh just say, "Okay, cool. So, you're here. You want to get here. That's you know, you're you're 200, you want to be 160, it's 40 lbs. And so, uh that's we lose comfortably a pound a week and that includes kind of our recon period at the end to kind of like bring you back to maintenance, blah blah blah blah blah." Um and so, that'll take us 40 weeks. And so, 40 weeks times 129, boom. And that way and the key part is that as soon as you do that, you're selling to goal rather than selling programs. You'll convert a way higher percentage of people.

2:12Alex And then that's where I gave my um the whole uh if you don't hit the goal by that point, I'll keep working with you until you do provided you X Y and Z. And that murders. And that works then I translate that, which means that when you buy this, you'll be that weight whether it takes this time or this time, you'll get there. Yeah, I see. And as soon as I said that, people were like, "Done. Here. Here's the card." Yeah. Okay. So, I would just do that as like thing thing one. Um but in terms of the LTV, so that that will probably help LTV a little bit cuz you'll um and if you like need to extend time to make the contract higher, just have like longer maintenance periods.

2:48Alex >> Yeah. >> [laughter] >> Huh? Yeah, yeah, yeah. It's fine. Yeah, I'll leave it there. Um Do you do supplement sales? Do you have like an affiliate thing for supplements? We do not. Okay, I would add that in cuz you can usually get another 50% in supplement sales cuz people want to get all the fancy doodads and there's zero delivery for you. Yeah. And they want the recommendation and so like literally you just hand them the product, you make the split and then you just move on with your life.

3:13And don't sell it on the first package, sell it on the second. On the second. So, you do your diagnostic, meet with them 48 hours later for nutrition consult, then try and sell probably 500 to 1,000 bucks in supplements, 100% margin. >> Would you have a sales person to have a call? No, I already use the same same guy. He's like, "Cool. We're going to walk you through The first half is a nutrition consult. Yeah. And then the second half you basically bake in, "Hey, I want you to take this at this time." And you want to do it like in a zoom close, which is like, "I need you to take this, this, and this." And then you go into their habits. So, it's like, "What do you do in the morning? What do you do in the afternoon?" Um so, you have your coffee in the morning first thing. Okay, I want you to put these three supplements next to your coffee that we don't forget it. Okay, where are you going to be going to the gym? Okay, I want you to put your pre-workout and your post-workout in your car that we don't forget it. Okay, you're going to take two scoops of that. This one, great. By the way, do you need the card you have on file for this? Awesome. I'll have them shipped to your house."

3:59Makes sense. Cool. Um but yeah, this that'll just make you more money. But um the issue we're talking about is you growing your business. Um Why don't you spend more money on ads? Um we do find we struggle to kind of uh remain profitable once we start getting above like 1,300 a day in ad spend. So, again, the bottleneck is me creating enough ads. Yeah, that's it. >> Yeah. So, that that's kind of what I came to from the last couple of days.

4:27Okay, good. That's the right one. We are bringing the sales team in as well. So, I I've been training those guys and that's been a little bit of a constraint, but they're closing plus 40%. Yeah, that's not a constraint. It shouldn't be that should be the ads. Yeah. Yeah, that makes sense. Cool. Awesome. Sounds good. All right, rock and roll. So, if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.