Von 40 auf 100 Kunden pro Jahr: Organisches Wachstum skalieren

0:00Unternehmer/Gast So I run a online coding boot camp for adults called parity.io and I'm in a pretty frustrating position where we've like basically plateaued at around 30 to 40 people per year. We we have pretty good reviews. People seem to like us. I do pretty much only organic through a podcast and around 30,000 followers on LinkedIn. >> I'm just wondering how do I hit this magical 100 people per year target?

0:24Alex >> What do you charge? >> $9,200. So $9,200 is what you charge and you've got 30 to 40 people a year >> who are buying it. >> Yep. >> How long have you been doing it? >> This business has been around for about 5 years and I've been running it for the last two >> and then was it at Oh, so did you buy it?

0:49>> I'm sorry. Can you say that again? >> Did you buy the company? >> Yes, I did. Like a seller financed uh purchase. Yeah. >> Okay, understood. And last year was it also at the same number >> basically? Yeah. Like the it had a pandemic, you know, plateau. It went up to like 50 or 60 people during the pandemic when it was this the software developer market was really hot and now it's kind of gone to like 30 or 40.

1:15We're we're priced under most other coding boot camps and we're much more personalized, but it just feels like >> yeah, it just feels a little stuck at this point and everybody had good experience with ads. almost all through a podcast I do that has about 10,000 listeners per month. But it just feels like it it's frustrating cuz like that's a lot of people, but it's like no one's actually >> No, dude. 10,000. Is it 10,000 unique? So there's 10,000 downloads. >> It's 10,000 downloads,

1:42>> right? And how many pockets do you make a month? >> Yeah. >> Uh two per week. >> Yeah. Eight per eight per month. >> Yeah. So call it, you know, it's 1,200 per episode downloads. And not all downloads are listens. >> That's right. Yeah. >> Right. So, you might only have a thousand people, right? You might only have a,000 or 500 or 600 people. And yes, we read the chat, by the way. Um, and there's only 500 or 600 people who are actually listening. So, the fact that you're getting 30 or 40, that actually sounds like

2:09>> you're getting Yeah, you're getting 5% of your podcast to convert. >> Okay. >> Okay. >> Has your podcast grown in the last year? >> It did, but I think that was like from doubling the amount of episodes. So, I think it was like I was looking at it like, "Oh, great. I'm getting more people. Yeah, I think that was the issue. And so I've been trying to like explore LinkedIn. I'm like, okay, I have like 30,000 people on LinkedIn. And then trying to write post daily like

2:39>> not as many as I think. Most of the people come from the podcast and we ask people, hey, how'd you find out about it? It's almost always through the podcast. There's there's like I'd say, let's say 25% come come through LinkedIn and that's about it. >> All right. So you have a marketing issue. No one knows you exist and the it's it's great that you have a podcast. Podcasts are very very difficult to grow because there's very low suggestability.

3:04Alex So you would want to take So I see podcasts and like email list for example is very middle and bottom of funnel >> and so you need more top offunnel awareness type stuff. So, LinkedIn works, that's fine, but I would also be looking at I mean, I know it's just you. Um, but I think you just need to make way more like instead of making more podcasts, I think you need to make more LinkedIn content. Uh, for sure, cuz that's where a lot of people like I think that's a good place. I think X is also a pretty good platform for people who are trying to like buy, you know, coding stuff. Also, repurposing that content super easy between LinkedIn and X because it's almost all words. But beyond that, if you take the words and then you make videos of those words, shorts or longs, combine the best three, four, five LinkedIn posts you make and then make those into longs uh for YouTube. If you combine all those things together, you'll get significantly more traction. Beyond that, I'm assuming what's the uh what's how are people actually buying from you?

3:57>> We have like a we we go through a loan provider, so it's zero money up front. Like we are accredited, so we can like get loans. People typically pay over like a year back and we get the money up front and the loan provider takes care of like the payments. >> No, I'm not worried about that. But what's the But no, the convert like click to close. What's happening? >> Oh, click to I think about 25% of if that's what you're asking. Like 25% of people convert.

4:22Alex >> No. So I see a LinkedIn post or you're good. I see a LinkedIn post or podcast. What do I What's my What What gets me to take action? Oh, okay. It's like at the end of each episode, I'm like, "Hey, you know, go go to park.io and fill out this application." >> Yeah. Okay. So, thing one is we need a better lead magnet. >> So, it'd be like I would say you have your course thing. I would say give the first module away for free and say, "Hey, like learn how to do this in under 60 minutes." The first like the one thing that's really valuable like, "Oh my god, this is amazing."

4:57>> And then all you do is all those people get that thing for free. You'll get way more leads. You can call them up and then sell them. >> Cuz a direct ask of like go apply is tough. >> Yeah, for sure. >> Right. Super bottom of funnel. Like you have a very bottom ofunnel business and so that's why it's not growing because everything is about just conversion. >> Yeah. I was also thinking like we've had a lot of companies that we've worked with that are in the space and the ones that I've seen that have had the highest revenue, they actually they make YouTube videos. So the reason I think it works well for that is because like it's a very um like a lot of people that get into coding like they like watching a lot of videos on coding. So it's like listening to it is very different than like watching it. I almost feel like you could take your podcast and literally just turn them into YouTube videos. I think that you'd get a lot more buyin.

5:42Alex There'd be a lot more trust and then you'd probably honestly get way more lead flow that way because it's a a platform that's easy to grow on compared to podcasts. >> So it's like I wouldn't stop doing the podcast. >> Yeah. In conjunction with what Alex said, I think the thing I'm thinking is just like you're putting a lot of effort into a channel that's not going to give you a lot of return. >> Yeah. >> Like my podcast and Alex's podcast, like that is like the it's the one thing that probably comes from like I would say like if we want to do it the right way, it would take a ton of effort and be difficult to distribute across other channels optimized for those channels.

6:13Whereas YouTube, if you made YouTube videos, you could take that and put it across Instagram, Tik Tok, Snapchat, LinkedIn. like it's it's such a better source piece of content that when you're ready to scale again, you can scale that across so many different platforms versus the podcast always just audio. >> Video turns into audio much easier than audio turns into video. >> Correct. >> Yeah. >> So TLDDR to do and that's how it's keeping it going. >> Totally.

6:38Alex >> TLDDR, two things you need to do. Thing one, get a better lead magnetic. Thing two, you need to advertise way more, which means you need to put out higher volume of content across all platforms, especially ones that have high deliver uh high discoverability. Yeah. Not tracks. And And so you probably wouldn't do ads at this point, right? >> No, I think you can I think you just I think you can post No, I think you can you have so much meat on the bone with organic right now. I would do I would just double I I wouldn't double down. I' I'd 5x down.

7:06>> Okay. I appreciate that. >> All right, man. Rock and roll. Appreciate you. >> Cool. Hey, thank …