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Was du mitnimmst
- High Ticket Angebote lassen sich auch über Gruppen Calls statt Einzelgesprächen verkaufen.
- Zu lange an Einzelgesprächen festzuhalten ist eine häufige Falle in wachsenden Firmen.
- Ein Jahr Einzelgespräche zu führen hilft dabei, später ein skalierbares Gruppenformat zu bauen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Right now we're in the high ticket space, but we're attracting so many people accidentally, let's say, because we're trying to have a targeted people, but we have like 8 million views organically. And we're thinking of why not make a low ticket because our the founder I'm I'm a growth operator. The founder doesn't really want to do calls anymore. So I'm thinking should we just start doing low ticket and stop that high ticket to make it scalable? So, does he not want to deliver for the high ticket thing anymore?
0:33>> He wants, but he doesn't want to. >> He wants to make the money from the high ticket thing and not do the delivery of the high ticket thing. >> Yeah, I technically do a lot of the delivery. [laughter] >> What are the calls? Is there like one-on- ones or like how many? Like, >> yeah, there's a lot of one-on- ones, but also the group calls. >> So, it's probably the one ones. >> Yeah, >> I would say if you can remove the one-on- ones and keep it high ticket, like generally you can. It's often a a trap.
0:56>> Yeah. Admiral Akbar. Um, yes. I mean like there for sure you can sell high ticket with group calls. You can also as an intermediary you can do semi-private. You can do like one on six or one on seven. It's I mean you'll 6x the capacity. You'll then you'll hit the same issue in like a year and then you'll have to eventually get to group. But sometimes people have a hard time like emotionally getting through that. So you can make it two transitions. But if you know you're going to end up in group calls anyways. Like you can still keep the same price point at everything.
1:23You just you still get access just in this format. >> I found everyone tends to do 101 ones longer than they need to. They swear it's the thing >> it goes like if I can't let go of the 101. >> Yeah. >> Yeah. So, and when would you say we can kind of branch to low ticket? >> Let me just I want to piggyback on what Sam just said about the oneonone and then let me answer your thing. Like I don't think there's anything wrong with starting with one-on-one because if you're brand new, it's like the only kind of like value you can provide in some ways if you're like not an expert or you're just just learning this stuff.
1:56But once you do one ones for a year, you know that there's like there's five problems and this is how you solve problem 1 2 3 4 5 and I can show you how to solve them a hundred ways because I just did a whole year of one-on- ones. And so that's what allows you to basically build the productized version or the more scalable version. So I wouldn't see it as like, oh, I wasted my time doing this. It's like you earn the right to scale. >> Yeah. Yeah. That's what >> Just so he can not feel bad about >> Yeah, we're we're right there. >> Cool. What was the other question?
2:22>> No, it's just allow productizing it and making it just low ticket. >> Well, course >> you could not make it low ticket and keep it high ticket and just use the narrative I just said. >> Sounds good. >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through and I broke each of these down by eight different functions of the business. What the constraint feels like what are the symptoms of it when you're going through it and then what steps we actually took to graduate and we've done this across software physical products uh service businesses brick and mortar all of this and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.comroadmap.
3:10Just enter your info and it'll spit it right back to you.