Verkaufen ohne über den Preis zu konkurrieren

0:00Up until now, I have been selling products to dispensaries, excuse. And after the round table, I basically realized that I might need to reframe it in a lot better light. Okay. And the reframe it that I got from the exercises were instead of saying you're selling skews and products to a dispensary, say that you are getting more dollars in their door today with this product and framing it that way. Yeah. Um I just wanted wanted to I guess verify and kind of brainstorm the reframing of the core offer.

0:36And see if I'm on the right track. >> Yes. Yeah. And so what I've been told is having a initial contact with a VSL funnel that clarifies and kills all the zombies. One of the biggest zombies is pricing. There Zombies are obstacles. Um the >> [laughter] >> Yeah, regionalized price compressions that >> Two radios like what? Zombies and we've been waiting for this.

1:02>> [laughter] >> Uh Yeah, there our business would go through the roof. So in in order to address the regionalized price compressions that are happening, having a solid VSL funnel and and sending quote unquote the menu and the next, you know, action to them. Um and then the contact, it's not hey, I want to sell you you know, uh products. I would like to talk to you about your business in reference to essentially a conversation or podcast, which is one of your Jim Launch original, you know, plays.

1:36>> you a hack. Yeah. So um highest converting outbound message. Ready for it? Uh either text or leave a voicemail. And so let's say I'm calling 1 2 3 Pothead, right? So that's whatever that that's that retail center is. And next door to it is you know, three four five six uh Pothead. I call 4 5 6 Pothead and I say, "Hey, this is John uh calling in regards to 1 2 3 Pothead. Um give me a call back when you get a chance."

2:05You just name their competitor. People are like, "Wait, what?" Like you call McDonald's and you're like, "Hey, this is calling in regards to Burger King. Just give me a call back." They're like, "What?" Like the curiosity is crazy. And so they'll call you back and like, "Yeah, Burger King's killing you." Anyway, so uh Like, "Yeah, they're selling my product and they're getting 10 times more people in the door than you are. And so I figured you didn't want to miss out on that. At least even the playing field."

2:30And so if I were you, I the the the I think the most important metric that you need to have for your sales pitch is the demonstration of how many people walk in every day for your product and then also buy other [ __ ] Or just come in for your product. Cuz the idea is like you want to be lead gen for them, not them being lead gen for you. And that's the pitch. Like every single store, if every product at every store brought more people in, every retail store would be filled to the gills. But most of the time, they pay the rent to have the the people who are driving by and they're the ones who are actually incurring the cost of acquisition. You want to say, "I'm basically like the premium that I charge is your marketing budget of people coming in the door."

3:13That's the flip. Cuz then it doesn't matter what the price is cuz it's like what other things are they buying? And if you can demonstrate also like our buyers, for example, on average buy two other things, then it's like we have very high LTV customers who are coming in. So not only sell more people, they'll also buy more stuff. Does that make sense? Yeah. Rock and roll. If you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it.

3:51And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.