Zweifler haben recht, bis sie es nicht mehr tun

0:00People only root for others at two times. First, when they're at the beginning of the race. Second, when they finish. Neither is when you need it. So, you have to master the middle. The boring, exhausting, soulcrushing middle. That's where the winning happens on your own. People will only cheer for you as long as you can't beat them at the game they value most. Friendly reminder that every person who doubts you is right until they aren't. It's a bug, not a feature.

0:28I mean, I feel like as you read these, you're reading my soul from this year. Um, I mean, that's why I mean, I I tweet these every day as they come up because that's what's top of mind for me. And, you know, the boring mundane middle like I think about, you know, the very very beginning people say, you know, I'm really excited for you that you're trying this thing out, right? And I noticed that everyone was very happy for me to try because I temporarily decreased my status. I actually became worse than them during that period of time. And then as soon as I achieved a level of success which I then realized that their happiness for me was proportional to where they were on the ladder relative to me. And so as soon as I passed some people then they stopped being happy and then they start you know you know uh saying bad things right and the people who were still always ahead were still like keep it up keep it up.

1:15And there's still people who have been that way my whole life and I just wonder if and when I pass them will they flip? I don't know. But also to the same degree it was the it was after you start the race when you're in the thick of it because you'll quickly pass the people who've done nothing but then you have this long period of time where you don't catch up to the people who've been doing it for a long time and that's the part where it's very lonely because you don't have your initial your initial posy you have to leave them at some point um but then you don't get to the new group that's you know way ahead and actually has some some proof behind them that you can actually like sit at the table and so like today I have if I were to do something. I have tons of support, but I don't really need the support now. I need I I needed it in the middle, right?

1:58In the many years that like no one knew who Alexi was. Um, and that's that's that's the hard part. And I think it's it's the story that Morgan Hassel tells, which is that you just don't know how it's going to finish. And that's what makes it hard. It's the uncertainty of like, what if I give up everything that I've done in my life for nothing? And then all of a sudden, if I knew that, then I wouldn't be willing to make this trade. But in retrospect, when you do have the thing, you're like, "Of course I was." Like, if I knew that this was going to happen, I I would I would happily make the trade,

2:27>> but you don't know. And so, you're just putting the money down and they're rolling it. But you get to find out if you hit black five [ __ ] years from now. >> Yeah. >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

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