Recruiting ohne Erfolgsgarantie: LTV zu CAC verbessern

0:00Unternehmer/Gast I sell done for you job search services to senior IT professionals and we are doing 260k in revenue. I would like love to be at a 1 million dollar revenue mark by the end of this year. And what the biggest problem right now what we have is very low LTV to CAC ratio. It's like 3:1. Okay. >> And the other big problem is we have because we can't guarantee the outcome because of the market, we are on boarding

0:25>> outcome? The outcome is landing them a job. Yeah, okay. So you're getting people jobs in IT? Yeah. Okay, got it. And so we tell them like he will work with you until we land you a job. >> different market? In the same market, same industry, same niche. Okay, so but like they're local like in so you're not going cross country placement. >> If they want to if they want to relocate we do that but which are whatever they specify the job like here I want to land this kind of role and we assess like we can land you realistically.

0:54We find the hiring managers, we build their resume, we build their LinkedIn profiles, all of that. Mhm. And then market them better. Sometimes some people are more aspirational so we can't necessarily land the job certainty. So and that's why they create a ballooning problem in my business where like we have customers >> What do you charge? Uh 6k. Okay, and CAC 2k? Yeah, 1800 currently. We just started testing running ads. Interesting.

1:23Can you have a success fee? Uh Success fee? No. You can't or you won't? >> Oh, no. I don't do not. Would you like to? Love to. Okay, maybe we do that on top. I I I wasn't sure how much and how to price it. >> usually like whatever you can say without cracking a smile on the phone is a good place to start. Um Um No, I mean I I mean that I mean that relatively genuinely. Um Like you just keep going up. So I mean it's just talk to five, make the offer, see how it goes and just I just keep going up until the market says no. I see.

2:00Alex Got it. I mean it's the strongest lever on on on profit. Price is the strongest lever on profit. I do think CAC seems a little bit high for what you're what you're talking about. I would expect CAC to be better than 1,000 for an offer like that for like a job opportunity. Um What's how are you getting customers? Uh LinkedIn primarily it's a 70-80% LinkedIn cold outreach and organic. >> Mhm. And then few customers here and there from ads cuz we are just few months ago we started trying our hand at that. I don't think you should try ads.

2:29I think you should keep doing outbound. Outbound? And just double down on that. Outbound we are limited by 100 LinkedIn requests. >> But And >> There's ways around that. I see. Yeah, there's ways around that and there's also other platforms. And so just for anybody, if you're if you're thinking about like let's say you have one method so like paid ads is a method, affiliates is a method, you know, organic content is a method. Those are all methods. Changing methods is the hardest thing to do.

2:56Right above that is is changing platforms. So if you're good at outbound, it'll be different on Instagram but more similar than running ads. Does that make sense? Can we add on to that? So we are already we we have got the outbound dialed in very well. I just want to run ads because like for the past one year we have been doing exactly that and we have seen zero increment with the outbound, right? Yeah, I I think that so there is a there's a guy here last time who um uh You can you can absolutely get more get more DMs. I'll just say that. Like you can for sure increase your number of DMs from 100 to 500 or 1,000. There's many massive companies that use outbound on LinkedIn as their primary strategy for for for getting customers. So I think one is you can do that but if we were to just change your economics of the offer and just include a um a success fee, then I think that would be a great first start which probably like the first month would probably be a good starting point price wise.

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