Why You Forget How Bad It Really Was

0:00or um so one a behaviors can explain the the the nostalgia paradox, mhm, which is that across species negative consequences fade. >> Mhm. >> Fading affect bias, yeah. And but positive doesn't. >> Mhm. >> And so that's why you have your ex that you always want to go back to cuz you forgot how crazy she is and then you see her and then you're like, "Oh my god, I forgot how crazy you were." Um and why you drink and then the next morning you say, "I'm never going to drink again."

0:28and then 7 days later you're drinking again. >> Story of my life. >> Right. >> [laughter] >> And so um but like even being cognizant of the fact that punishment fades and reward sticks is helpful for making decisions in the future. So that's thing one. The second is that like when I really think about at least the eras of my life, I'll just talk personally, when I think about when I was, you know, sleeping on the gym floor, um in a lot of ways that was like the good old days. Like I was I was fighting really hard for something I really cared about.

0:59And then, you know, there was a moment where it started to work and I started, you know, launching gym to gym to gym with Layla which was like wasn't necessarily the good old days, but like it was she and I and we were figuring it out and I think I have a lot of respect and admiration for that kid who was just working his ass off even though I didn't know what I was doing. I just tried I tried. >> Mhm. >> Um and then I actually went to start working out with Jim watching and it was really scaling. It's like I remember that period and like I think you can you can describe a good old days especially on a personal level to like almost every season of life when you look in retrospect but just because the the negative has faded.

1:34>> Of course. >> Um and so it's one of these things that's like it's like a great way to feel bad about how you feel today because you know you should feel better because you know you will feel better about today in the future because the future will have today without the negative consequences and the stressors of today that in the future seem irrelevant. Um and so it's like whenever you think about this stuff, like, what is my what is my my operation for gratitude?

2:00Is imagine something good, imagine losing it, and then realize that you haven't lost it. That is how you feel gratitude. >> Mhm. >> At the most basic level. >> Mhm. >> And so, whenever you repeat that operation, either in your mind or in reality, like you feel gratitude. And so, >> If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out.

2:38Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.