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How to build trust in a business conversation
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0:00If you want to immediately have higher status in a conversation, change your pre-framing first question. So, if you answer the phone for your business, you said, "Hey, did you hear about us from LA's best boot camps? Did you hear about us on Oprah's favorite list of XYZ?" Even if the person didn't hear about you from that specific source, it will tell them that you did win that award. It almost gives you the same benefit of them being referred by that source, even though they didn't come from there.