Was ein Produkt wirklich herausragend macht

0:01My headline for 100 million dollar offers makes no sense. No one knows what 100 million dollar offers is and it's just like a picture of a 100 dollar bill. It's a big purple book. Like it actually makes no sense but the contents of the book were valuable enough that people were like just just read it. And [music] they said it so many times to so many people and most people who when I see the comments and I see the reviews, >> [music] >> they say, "I had four different people in the same month tell me in different groups that I should read this book so I decided to do it even though it looked hokey and oh my god this thing is unbelievable." And then they tell 20 people or 100 people. That was when I realized how much leverage spending more time up front on building a better product would unlock for me. What I used to do was spend two months building a good product and spend two years marketing that product with great marketing rather than spending two years on a great product and then for the rest of my life not having to spend any dollars or effort on marketing so that it would sell again and again and again because of the quality of the product itself. And so that was the first lesson that my younger self needed to understand about business and the level of detail that it takes to go from good to great is so much wider than people think it is. The difference between an eight and a nine is 10 times the work.

1:09The difference between nine and nine and a half is 10 times the work. The difference between nine and a half and 9.75 is another 10 times the work. It's so much more effort and honestly when I was younger I couldn't even comprehend the amount of work that I can do now. And for me that amount of work is the amount of unbroken focused time that I can stick with one task. I did not have that level of focus. I didn't have a strong enough no muscle. I didn't know how to turn down other things that would distract me for long enough. If you can count in terms of hundreds like I can promise you if you put a thousand hours into something it'll probably be pretty good. And most people spend like 100 hours on something or I mean that's Most people spend even less time than that. You start a clock when you start working, you stop a clock when you stop working. You spend a thousand hours or 2,000 hours on something. There's a level of detail because of the number of exposures you'll get to it. The crispy details of the product or the service that can only come from looking at that thing when it's cold, looking at thing when it's hot, looking at it when you're angry, looking at it when you're sad, looking at it when you're inspired, looking at it when you're bored. You see it with different lenses and then what happens is it just gives you so much more depth and context to whatever you're trying to build that that's the difference between mediocre products and excellent products and it just takes time. Real quick, if you are business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You go to acquisitions.com/road map, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.