Start with revenue retention, then choose your growth channel – Hormozi advice

0:00Alex, as a software dev trying to grow a startup app, what do you recommend? I mean that's like saying how do you advertise? Read this book. Pick one of the core four, which is either going to do outreach to people you know, outreach to people you don't know. You're going to do paid ads, you're going to make content, right? The other four things you can do is get an agency to do that thing for you, find affiliates to do that thing for you, get customers to do off a viral loop, or you have employees that do the first four on your behalf. Which one would I pick if I were you? In the beginning, you actually care more about revenue retention, and then eventually once you have revenue retention, then we have to figure out whether it's going to be viral growth or it's all based on like I can keep everyone who comes in past month 12, but the issue is that no one knows about my stuff. And then it just becomes a CAC to LTV ratio. It's just math after that.