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Langweilige Business-Ideen sind oft die besten

Warum Geschäftsmodelle ohne großes Aufsehen häufig stabiler laufen und leichter zu skalieren sind als trendige, spannende Ideen.

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4:43
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Originaltitel
You should start a boring business.
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Volltranskript auf dieser Seite

Was du mitnimmst

  • Du musst nichts Neues erfinden, kopiere einfach ein Geschäftsmodell das schon funktioniert.
  • Ein Produkt, das sich schwer erklären lässt, verkauft sich auch schwer.
  • Nutze dein Verkaufstalent lieber für ein Angebot, das leicht zu verstehen ist.
  • Schon mit einer simplen Idee wie einer Rasenpflege-Firma kannst du Millionen umsetzen.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

9 Abschnitte

0:00You helped me turn my senior design project at college into my business. Last year we did 150. Amazing. And I want to get to 500. >> What do you sell? >> We do digital business cards for primarily in real estate. >> Digital business cards for real estate. >> Uh I'm the only salesperson. I have a few vendors. >> What's the value prop of a digital business card? >> It's like Linkree on steroids. Linkree, your phone, and your CRM all connected. So yeah. What do you think?

0:25>> But you want to grow this. So, just to be sure, I'm not trying to sell. I just want to make money and then sell more expensive things later. Right now, I'm just using this to make money. >> To make money? >> Yes. >> Yeah. Yeah. No. Heard, >> dude. I think I think if you sold something else, you'd make way more money. >> I agree. >> Okay. >> It's a hard pitch.

0:50Like, what you have is a hard pitch because I'd be like, "Your digital business card is here's my Instagram. That's my digital business card. If you want to find out more about me, watch some content, you know. Um [Laughter] Um Okay. Uh what what else are you into selling, man? Like I just I just I don't know if this is You obviously have the skill of sales and so I'd rather you just like use that on a better opportunity vehicle.

1:18>> Got it. Um Okay. It's >> like this world is just crumbling. You want to hire me? >> Well, if you can close. >> Yeah, sure. >> Ari, is Ari over there? >> Well, there's Stephanie. Stephanie's right there. Stephanie works in our recruiting. You can talk to >> Okay, Stephanie. We'll talk. But on the real note, though, um >> Oh, that wasn't real. That's not a real offer. All right.

1:44Neither was mine. >> Two can play that game. >> Um on a real note though, like I don't know what I'm doing. What do I do in the meantime to make money essentially? >> Yeah. >> So, uh you were selling. So, who had this idea for this digital business? Well, there's your senior whatever thing, right? Your senior project. >> Yeah. One of the big issues I take with um and when I do my entrepreneur talks at like colleges and stuff. Um the big thing that I that I hate about those classes is that they try and make seniors invent something. It's like it's very like inventionheavy. Like everyone thinks it's Shark Tank. like I have to invent something that doesn't exist when you can pretty much just like go look at any business that exists and just do that and probably make way more money.

2:24Like you can start a lawn care business tomorrow like knocking door to door and probably get to two or $3 million a year just with your existing skill set. >> Like you're able to, you know, shake hands and kiss babies and close. And so like like you could sell solar and make, you know, 800 grand a year on your own income. So I'm like I'm just saying like there's there's like I think I would be looking at So when I was when I was doing the presentation yesterday, I talked about how like now I look for products that people don't cancel.

2:54I would look for products that people don't cancel. Probably the the people that are similar to who you already sell to. I would look for that product. Um and then I would use all my sales skills on that rather than trying to explain to them why they need a digital business card. >> Got it. Basically, for your current pitch to work, you have to you have to create a problem and then solve a problem all within one presentation, right? And also explain some stuff that they don't understand how it works, right? So, it's kind of like three things. I'd rather just like talk to somebody who immediately already knows the problem that they have and I'd be like, I can solve that. And I know from the history of that industry that they don't cancel and that they're just going to buy from me because they like me better. Would you recommend that I get a like a sales position at another company or just like sell more expensive stuff?

3:38>> Definitely not here. So, um, no. I mean, fundamentally, every entrepreneur is a salesman at heart. Like, we're the promoters. And so, like, you can obviously sell for somebody else or you can sell for yourself. Um, a good way to learn a new industry is to sell within that industry, kind of learn the ropes, and then try to basically just figure out lead genen uh for it. Once you have that, then you'll have lead genen and sales. And so, then the only thing that you'd really need would be delivery. If you're good at sales, um, and I'm good at training sales, which is a different skill, um, then it comes down to like, can I like this is where like insurance sales are incredibly profitable. Like there's really no delivery. You just sell the product, right? And then there's these massive behemoths that that deliver the risk essentially. Um, there's so many businesses that are basically demand constrained where people stick. Uh, you just want to find one of those that you like that caters to the existing avatar you currently sell to because you already know that avatar well. from if we're talking speed to money. Um, and then sell that.

4:33>> Got it. Thank you, Alex. I'll switch vehicles. >> Okay. >> Thank you. >> All right. Sweet.