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By the time you have all the information, the opportunity is gone. Sometimes you just gotta mak
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0:00I have an indoor children's play park. >> So, we're thinking like Chuck E. Cheese. >> No. Think like a traditional outside park. >> Okay. >> But indoors and on steroids. >> Are there trampolines? >> No. No. No, I actually we're separating ourselves from from the trampoline market. We >> Okay. Yeah, screw them. Not bounce, play. >> Yes, that's our category is play. >> [laughter] >> Okay. >> We do about 36,000 play visits a year.
0:25We do more than half a million dollars in that and that's always what we've been focused on. I believe that I need to be switching some focus over to birthday parties. >> Do you know what LTV CAC is on either of those channels? >> Our play LTV is $450. Our acquisition is $15. >> That's 30 to 1. >> For a birthday party, it's about $550. >> So, we put in $15, right? >> Mhm.
0:49>> And that turns into $450. Machine number two, we put in how much? >> I haven't actually separated that out. >> Okay, but it ends up being $550. What percentage of people go from here to here? >> I don't know. >> Do you have a sales motion that gets people from here to here? It has to be in person. >> Mhm. >> Every single person who comes in, my first question would be like, "Are you here for a birthday party?" >> Mhm. >> I know they're not here for a birthday party, but I want them to >> [laughter] >> Okay, that makes sense. Yeah. >> them to know that we have birthday parties.
1:16>> Okay, got it. >> They're going to say no and it's like, "Oh, crazy. Huh. Oh, what are you here for?" They're like, "Oh, to play." We're like, "Oh, wow. Just on your own? Okay, no friends? Oh, fine. Crazy, right?" >> [laughter] >> And when the kid comes back and he's exhausted and he's like, "Wasn't this great?" It's like, "Hey, so when when are you guys like when do you guys have your birthdays?" And I'll be like, "Well, why don't we get you back from today and just get it booked because we book out." So, if this was fun, let's just get it on the calendar. >> As an in-person. >> Yeah.
1:42>> Like as they're leaving like >> Like a sale. >> Here's some information about our birthday parties. >> Yeah, that's expensive.