Halbherzig reicht nicht bei einer Vollzeit Chance

0:00I sell head hunting services in the AI sector space. I'm doing it for about 7 years. Cool. Um I do a solo business, so it's just me. Um I do 1.5 million in revenue top line. Um and then net profit's like 1.35. >> Cool. And then I would like to be at 5 million in I don't know, two two to three years?

0:25Yeah. Um and I think what is stopping me is that I treat it as a lifestyle business. Right. Um cuz I'm an ex-agency and then I like stopped Stopped. >> investing in customer acquisition. Like I didn't do any customer acquisition. Yeah. Actually don't do any customer acquisition. I just do it's just a referrals and people who like know me then filled out the website for them and I I service them.

0:48>> Must be nice. Um and then the biggest It is cool. It is cool. Um but I think the uh big thing and inflection point that kind of made me want to do this event is that I've been servicing VC-backed startups for a long time. Uh easy It was easy for me. Um and then these bigger gigantic super whales uh came like inbound like through the website.

1:14>> Yeah. And me being very like DGAF about it being like, "Yeah, you guys aren't my customer." Like trying to tell them no um and then them telling me, "We want to work with you." Um got me thinking like You want You want 5 million. You're not working very much. So, the solution is work more? No, I think the solution is Yeah, I think the solution is simply work more and finally put the cash into some customer acquisition like ads or anything.

1:46Yeah. I think anything will increase it. Yeah. So, maybe my question is uh you know, which which which uh which which is that thing? Should I do like branding and content? >> you a little I'll give you a little hack. So, you recruit, right? Mhm. How do you recruit?

2:08Uh there's a specific strategy or I find people on LinkedIn. So, you DM them outbound? Yeah, outbound. Yes, outbound and then referral network system that I built internally. Yeah. So, um this is specific to people in recruiting, but and this kind of goes in reverse as well. The way that you were um accustomed to acquiring customers is often the most efficient way for you to acquire talent. Not always, but often because you already have the skill set.

2:37And so, if you are really accustomed to doing outbound then it's probably very likely for the type of business that you're in that you just do outbound to get customers just like you do outbound to get product. Um and so like the highest likelihood path is just to do more what you're doing. Just do it on the other side. Mhm. I did do little sprints of that and I think in the head hunting space it's like there are strategies that are like really aggressively overblown especially for cold email outreach like the 150 word count and the value proposition and they're just getting smashed. Yeah. And so like So, my phone's blowing up in my pocket.

3:13>> Oh, yeah. No, no. And so, uh the reason why I was thinking about the the content play uh and the branding play is that it's a big differentiator cuz I learned in the sales calls for these big whales they were like, "Well, you obviously know what the [ __ ] you're doing." >> Yeah. We already have whales inbound right now. So, like I would say first thing to do is like be able to take them. Like accept their money is scaling practice number one. Yeah. Uh That's stressful to be honest. Uh number two, I think having the outbound spin up and then having what I would consider a pulse of content rather than trying to make content your strategy. Mhm. And so, I see content as kind of a bifurcated approach to getting customers and so, there's the level of content that you have to create in order to use it as top of funnel and then there's a significantly smaller amount of content that you need to look like you're an actual business. And so, that amount is probably what I recommend you make which is probably one or two posts a week on LinkedIn. Nothing crazy. Um just to show that like you're a thought leader and that you know what you're talking about.

4:04And when people do get your outbound message, the first thing they're going to click their profile and they're going to look at what you're actually doing and they're going to see, "Oh, this stuff is pretty good." And then they'll respond to your DM, right? Mhm. And so, you having a slight even any following at all um would make you more likely to get responses and more likely to convert. And so, I see content for most businesses as the base level so that it um supports their primary channel of acquisition. Now, anybody who comes in from the content I just see as like bonus or gravy, but the main acquisition channel is probably going to be outbound for you in the beginning. Mhm. Okay. One thing So, I'm not going to I won't talk for too long. Uh but one thing that I was uh that I'm also trying to hedge for the future is that uh as I got more customers like, you know, for contractually these my clients are like, you know, don't solicit blah blah blah like that bullshittery. And you know, it's fair. It's fair, but you know, like

4:58>> Is it? Well, I don't I don't think so. I mean because like everyone's getting absolutely smashed. Like your retention problem is not my problem. I just make the market, you know, and I give you a little bit of an edge. Okay. I know what I'm doing. Well, so my thing that I'm trying to head that I want to position the firm from a branding perspective is to basically, you know, like LinkedIn, right? LinkedIn services everyone. And so, no one signs up for LinkedIn and pays their absolute ridiculous fees and goes, "Fine, I won't take your people from like LinkedIn, you know?" Like they're they're like they sit at the top and they're allowed to just do whatever they want contractually because like they're LinkedIn. I want to do that for AI.

5:39>> right now. Yeah. You're making one and a half as a lifestyle business. >> Mhm. You could just not be a lifestyle business and probably get to five. Yeah. So, like we're talking about something that's just like not the constraint. Maybe it's something that you're annoyed about, but it's not the problem. Mhm. It's like you need to go acquire customers. You need to do outbound. You make some content and that's it. Yeah. Is there any like specific flow to that or just >> More. Just more of it.

6:04I'm being dead serious. It's what it is. >> Yeah. Like you're currently not making anything. Yeah. So, more than that is better. Mhm. And you're currently not doing outbound and when you did do it it started to get you customers and then you stopped working it. So, don't stop once it starts working. >> Mhm. Use an agency or just do it solo or >> No, I think you I think you I I I believe that acquisition and delivery are two of the core components of a business. You have to know how to get customers, you know how to deliver them. And so, I see those as the last things are basically things that you never outsource. Those are the main things of a business. If you want to outsource your bookkeeping, you want to outsource even recruiting for example, even though you are a recruiter, um those are things that make sense. Um media buying I see as a component of advertising, but not necessarily like the creative strategy um of what kind of ads you're making, the the offers, the prices, things like that. Like that's core to the business.

6:53But TLDR, make more content, do more outbound, stop working part-time, and you'll probably get to your 5 million. At that point you'll have a ton more cash flow and you'll probably be able to then renegotiate better rates if you so wanted or, you know, non-exclusive pieces and then probably hire some people to help you out on the outbound side to go get you um the customer not customers, the uh the humans they have to go sell. So, don't hire now. Just just work.

7:18Well, right now the constraint is not your time. You just aren't using any of it. Yeah. Okay. Sounds good. Thanks. >> Cool. So, if you've hit a revenue ceiling or your entire business relies on YouTube growth, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click book a call and if you're a fit, we'd love to potentially see you out here in Vegas.