Niche ad campaigns vs US market: Alex Hormozi on plastic surgery marketing

0:00I run a digital marketing business that helps uh clinics in the Gulf markets attract Arabic-speaking patients for elective procedures. >> So, so this is plastic surgery? >> Plastic surgery. The thing we struggle with is I'm not sure the market is big enough. Like we like research cosmetic surgeons in Saudi Arabia. We do the outreach, you know, for a week, and then it's like we run out of prospects. >> Like what made you do that?

0:25>> like the only one in the market. >> Issue number one is that you were dealing with very small businesses. And so, there's going to be structural turn that exists there. Second issue is that you don't have a reliable way of getting them. The good news is that with Andromeda, you can be very specific. We're going to run a campaign for, you know, uh dental, cosmetics, ocular facial, or a pure facial. We'll run one for noses, for necks. We'll run one for boob jobs. You know what I mean? Each of the different, you know, surgeon types. And I would bet that if you ran ads with those objectives, you would probably do better. Here's the downside of what you're doing. We're like living in America and selling to people who don't live there. The ideal way to do this is live in Indonesia and sell to Americans.

1:03>> I would say it might be worth considering to expanding to the market where like the most buying power is. >> How good are you? Do you feel like are you good? >> Yeah, I feel like we're we're really good. >> Here's the big secret. If you're really good, you want to go where the competition is. >> think it's a lot easier being in the US where there's more competition? >> Yeah, I'll bet you you'll just be able to to not have any of these issues if you probably were US-based. If you're good, if you're good, then compete, man. Like go and win. >> Sounds like a deal.

1:27>> Yeah, you got this, man. Just win. >> Awesome. Thanks, Alex. All right.