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Warum ich meine Bildrechte verkauft habe

Alex erzählt, warum er die Rechte an seinem eigenen Erscheinungsbild verkauft hat, und was das mit seinem rasierten Schnurrbart zu tun hat.

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Alex Hormozi auf Deutsch ›

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Clip
Dauer
3:28
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MoreMozi Videos
Originaltitel
Why I Sold My Likeness (And Shaved the Mustache)
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Volltranskript auf dieser Seite

Was du mitnimmst

  • Alex verkaufte beim Verkauf von Gym Launch auch seine Bildrechte, deshalb rasierte er den Schnurrbart ab.
  • Er wollte nicht für immer als der Gym Typ gelten, nachdem sein Look so stark mit Gyms verknüpft war.
  • Mit wenigen, bewusst gewählten Kleidungsstücken deckt er ein riesiges Temperaturspektrum ab und spart Zeit.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

5 Abschnitte

0:00Why did you get rid of the mustache? >> Oh, I sold my likeness. >> With the deal? >> That was the I mean that was the the simple answer. So So when we sold Gym Launch, so I had I had a very like I was in all the ads and so I had this big gunslinger mustache for 4 years or 5 years. And um I also wanted to not be not be forever seen as the gym guy. And so all I've done so much so much branding and associations of kind of like the way I looked with gyms. I was also like way bigger by the way.

0:33Um and so I was this big jacked guy with a big stache and so I was like, well, I don't want to be I just don't want to be the gym guy for the rest of my life. And so um I then just like when we we basically in the year that we were selling the company I just stopped I I I shaved it and then I just kind of like just grew the beard out. Um to be fair the beard is not like, oh, this was super strategic. I just like don't shave and then you have a beard if you do that long enough. Um and so people were like, is this a uniform? Um I actually spent like a I mean Layla was like for like 6 months I like experimented with a bunch of different uh ways to dress to try and find like what was the optimal outfit that allowed me to not have to change and be in the maximum number of circumstances. And so this like literally the this four things that I'm wearing right now. So I've got shoes that don't require socks. I've got uh shorts that don't require underwear.

1:18I've got this tank top and I've got a flannel and with this I can basically be between uh 40 45° Fahrenheit to basically 120. And so that is basically the entire range of where I live in Vegas. And because of the shoes that I wear I can work out in these shoes. I can go to nice restaurants in these shoes. I can go to the pool in these shoes. Uh which means I never have to change my shoes. Uh these shorts are waterproof but they also have belt loops so I can wear them at nice places. Uh which is cool but because they're black if they get wet you can't see them either which is nice.

1:46Um and >> fast. >> I'm talking super fast? >> Oh, really? Oh, man. I'm just I just don't want to I don't want to waste people's time, you know? >> Um They're they're sitting. What are you guys doing? You guys aren't doing anything, right? We just want to watch. >> Oh. >> to me, baby. >> Talk slow. Okay. Uh and then this is stretchy so that if I get bigger or smaller, it it fits for me. But I can if I'm at 45°, I button this thing all the way down, roll these roll these down, and if it's if it's hot, I can go all the way to take it off. So I can auto adjust auto regulate body temperature uh with my my outfit.

2:18>> I feel like we should give away a couple of tank tops now that you've stole them. >> Want them Want them warm? >> I feel like >> The shirt off my back. I'll take I just take the whole thing. There we >> Thank you, green man. >> Thank you, green man. 100 million dollar man. If you were a business owner and you were not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstraint the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.